Microsoft, boosted by the Xbox One X, won the press coverage battle at E3 2017, ending Sony's undefeated streak.

42 energy drinks later: E3 2017 is done and in the rear-view mirror. And as it has the last few years, today, ICO Partners released its annual assessment that looks into which companies generated the most press coverage during the super-bowl like trade-show.

For the first time since ICO Parnters began with this assessment in E3 2014, Sony did not lead press coverage for the show: rather it’s space-rival Microsoft did.

http://www.dualshockers.com/micrsoft-won-e3-2017-assassins-creed-origins-most-covered-game/

Microsoft's E3 coverage seems to be increasing each year. 

Well that's what happens when you release a mid-gen update at 500$. Articles tend to pop up I wonder if SOny could have had 30k last year if they would have announced the Slim/Pro during e3.

a new console reveal and barely any more than Playstation, says a lot

can we be done with these now? i'm not sure what significance people seem to get from them

lets be honest you can cover as many articles as you want but at the end of the day E3 2017 was so underwhelming overall t makes you wonder were gaming is heading. perhaps i am getting picker the older i get but damn it feels like their wa no gaming christmas this year.

Not very surprising actually

And Sega once won an E3 during the Dreamcast days...

They had a new console.

I'm kind of shocked, actually. New hardware model and they were virtually even with Playstation.

Reading the article itself, this metric doesn't seem to have a direct correlation with sales or interest. Wolfenstein and The Evil Within won't outsell God of War, Battlefront, or Far Cry, for example, even though they had more mentions in the media.

Nice one for MS!
And it looks like Nintendo had its highest!

Not to downplay but just to state facts they did have a console announcement which would've spun thousands of articles.

But we'll see where the sales lie.