Grades:
Ubisoft - WINNER - Had several reveals and some good footage.
Bethesda - WINNER - Evil Within 2, new Wolfenstein, new Dishonored DLC
EA - Did not watch
Sony - NEUTRAL- Showed an absolute ton of footage but didn't really improve their position.
Microsoft - NEUTRAL - Has new hardware but very little in the way of games to be excited about.
Nintendo - NEUTRAL - "Please be excited". Had two announcements that could have been big but weren't.
Not many companies improved their position substantially this E3. Ubisoft did the most. I'll be willing to revise that if Microsoft sells a ton of XOX but I don't expect it.