As the test punch is rolling out over the next few days, I think people are really getting to experience the appeal of the game that may not have been easy to show from trailers alone. It requires strategy, has lots of charm in the characters, and a decent amount of game modes, as well as free DLC as time goes on. It's following the success of Splatoon. This, alongside the small library of a recently launched console, will make this another hit for Nintendo.
(Formerly RCTjunkie)