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Forums - Microsoft Discussion - Xbox Scorpio Awareness Is Relatively Low Among US Gamers, Report Says

Xbox Scorpio Awareness Is Relatively Low Among US Gamers, Report Says

Scorpio also ranks low for purchase intent--but that could change soon.

Research company Nielsen today released its annual report covering all manner of topics about gaming in the United States. The full "US Games 360 Report 2017" is fascinating and well worth a read; and you can read it here. We've broken down some of the breakout statistics and figures below.

One of the standout charts has to do with awareness of current consoles. With Microsoft's Project Scorpio coming out this year, it looks like the company still has work to do to drive awareness in the product. This chart shows that only 11 percent of the US general popular aged 13 or over had heard of Project Scorpio. The awareness leader is PS4 (69 percent), followed by Xbox One/Xbox One S (61 percent), Nintendo Switch (22 percent), and PS4 Pro (21 percent).

In terms of awareness for the surveyed gamer population, Scorpio came in at 14 percent, the lowest of all the categories except for "None of the above."

And in terms of awareness for non-gamers in the US, Scorpio sits at the bottom as well, at just 3 percent. The PS4 leads the way among non-gamers, at 52 percent, followed by Xbox One/Xbox One S (41 percent), PS4 Pro (9 percent), and Switch (7 percent). Thirty-seven percent said they hadn't heard any of the consoles.

Scorpio's relatively low awareness--for all of the surveyed groups--is not a big surprise. Although the console was announced a year ago, Microsoft has not talked all that much about it since. This has changed in the past few weeks, with Microsoft beginning to share more details. The results of the new report come from a survey distributed in Q1 (January-March), which is before Microsoft started to unveil more Scorpio details, which may in part explain the relatively lower awareness percentages.

After Microsoft gives Scorpio an official title and launches a marketing campaign for it, the awareness figures will surely grow. With E3 right around the corner, Microsoft may be waiting until then to kick it into high gear ahead of the console's release this holiday.

Another notable takeaway from this report is that 77 percent of people who identified as gamers know about PS4 and 72 percent for Xbox One S. This could mean those consoles--which are already performing well in the market--still have room to grow further still.

 

The Nielsen report also has a slide for purchase intent. The PS4 (21 percent) leads the way in the gamer group, followed by Xbox One (17 percent), Switch (16 percent), PS4 Pro (15 percent), and Scorpio (13 percent).

Another key industry topic that the report covers has to do with physical vs. digital game preferences. While digital consumption is no doubt on the rise, the report shows that, for console gamers aged 13 and older, physical is still the preferred method for the majority (69 percent). As suspected, digital skews higher on PC, with 75 percent of respondents saying they prefer digital.

The Nielsen report also shows that PC is by far the most popular platform for average time spent playing weekly. Twenty-six percent of gamers said they spend the most time on PC during a typical week, followed by PS4/PS4 Pro (14 percent), and Xbox One/Xbox One S (13 percent).

The US Games 360 Report 2017 was compiled from 2000-plus interviews (50 percent male/50 percent female) conducted by online surveys in Q1 (January-March). The responses were then weighted to "ensure representation of the U.S. General Population based on U.S. Census data."

You can read the full report here.

https://www.gamespot.com/articles/xbox-scorpio-awareness-is-relatively-low-among-us-/1100-6449950/



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Well obviously it'll raise after E3. Only hardcore gamers/xbox fans really know about it. After E3 the GP will obviously know about it significantly. Interestingly, awareness is nearing PS4 Pro and they haven't released a name, detailed features or how the console looks. I think it'll do well.



Well considering they didn't start advertising it yet, not really surprised



                  

PC Specs: CPU: 7800X3D || GPU: Strix 4090 || RAM: 32GB DDR5 6000 || Main SSD: WD 2TB SN850

Well they do have yet to actually show it, and isn't 'Scorpio' not just a code name in the first place?



Bandorr said:
Captain_Yuri said:
Well considering they didn't start advertising it yet, not really surprised

They have been advertising it for the last year. They just aren't doing a good job about it.

Stuff like "pretty pixels" and "it will be premium" are advertising. Just really bad advertising.

Well they have been talking about it but its not the type of advertising I meant. I am referring to TV ads and etc which is where most people become aware of new products.



                  

PC Specs: CPU: 7800X3D || GPU: Strix 4090 || RAM: 32GB DDR5 6000 || Main SSD: WD 2TB SN850

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Bandorr said:
Captain_Yuri said:
Well considering they didn't start advertising it yet, not really surprised

They have been advertising it for the last year. They just aren't doing a good job about it.

Stuff like "pretty pixels" and "it will be premium" are advertising. Just really bad advertising.

And "true 4K."



They are the same one they said Hilary will win election I'll take their pool As grain of salt



I'm not sure how to interpret this information. I mean numbers across the board seem kinda low.



I'd almost consider it kinda impressive how 3% of non gamers knows about a product that doesn't even have a picture yet compared 7% and 9% products which have been pretty well marketed for sometime now...

But the more I look at the charts, the more ehh it gets



                  

PC Specs: CPU: 7800X3D || GPU: Strix 4090 || RAM: 32GB DDR5 6000 || Main SSD: WD 2TB SN850

Poor LivingMetal. Let me help you.