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Forums - Nintendo Discussion - Nintendo: Switch Buyers Are Primarily Men In Their 20s/30s

sethnintendo said:
Ganoncrotch said:

And put it? In my PS4? Also have a wad of cash and want a fancy new toy, I did not want to buy a device in 2017 which people didn't want to buy in 2012 for pretty much the same cost as it is retailing today, would have been the worst purchase ever.

Oh you never got a Wii U.  Well then you'll love Mario Kart and Smash. 

Yeah I didn't buy a Wii-U at launch and by the time there was some software on the system which I was considering buying it was already fairly clear that the machine didn't have a great future... it had a bit of time left in it but it was clear some of the titles were going to be going towards the NX and such so I figured I would just wait up and jump onboard with the Switch on date one.

I got Smash 4 on my 3DS XL though, really great game, missed the subspace emisary from Brawl though, that mode was great for adding single player time to the wii game.

Wondering will they port that game from the wii-u like they did MK8 though, or go for a whole new game, or... maybe somewhere in between, Smash 4.5 Melee edition!



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exdeath said:
12 year olds don't have $300 to buy it themselves? Who knew.

Also careful where you are going with this. We absolutely do not need another shovelware platform with monthly Madden and COD releases on it.

I'd rather have Madden NFL and COD than yearly Just Dance and LEGO games. Sorry, but Madden and COD are higher quality. 

Besides I think Switch can do well with some of these franchises, in the past there wasn't really an attractive reason to buy these games on Nintendo systems versus Playstation/XBox, but with portability it's a big game changer IMO. I'm getting NBA2K for example for sure on Switch, it's the first time I've ever bought that series on a Nintendo system. I might get FIFA too. 

Switch I feel can have appeal than even GCN/Wii/Wii U/DS/3DS could not manage. 

That's the other interesting thing about Switch too, unlike the Wii, it looks like Just Dance and LEGO don't seem to be selling that well on Switch at all.  It will be interesting to see how Ultra Street Fighter II does. 



Conina said:
Megaoverlord12 said:
If I had to guess, that's more Zelda's (or at least, this Zelda's) general demographics than anything involving the Switch.

Yeah, Zelda demographics combined with early adopter demographics (old enough to have money to spend for new gimmicks, still young enough to be impatient).

It will shift with other games and over time when kids will get a Switch as christmas or birthday presents.

Mario Kart, Mario, Splatoon, and Minecraft should help bring some women into it and will make damn sure that kids get it, along with hopefully some older nostalgics for the former 2. Xenoblade and Fire Emblem will get some of the "hardcore". When Animal Crossing comes (Animal Crossing WILL come to Switch, RIIIIIIGHT Nintendo?) that'll get a lot of "casuals". Smash would add to.. well everything (RIGHT NINTENDO?). I'm personally waiting for more games (Xenoblade, Splatoon, and Mario basically) and money. 



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Soundwave said:
exdeath said:
12 year olds don't have $300 to buy it themselves? Who knew.

Also careful where you are going with this. We absolutely do not need another shovelware platform with monthly Madden and COD releases on it.

I'd rather have Madden NFL and COD than yearly Just Dance and LEGO games. Sorry, but Madden and COD are higher quality. 

Besides I think Switch can do well with some of these franchises, in the past there wasn't really an attractive reason to buy these games on Nintendo systems versus Playstation/XBox, but with portability it's a big game changer IMO. I'm getting NBA2K for example for sure on Switch, it's the first time I've ever bought that series on a Nintendo system. I might get FIFA too. 

Switch I feel can have appeal than even GCN/Wii/Wii U/DS/3DS could not manage. 

That's the other interesting thing about Switch too, unlike the Wii, it looks like Just Dance and LEGO don't seem to be selling that well on Switch at all.  It will be interesting to see how Ultra Street Fighter II does. 

@ BOLDED So am I if the graphics arent a huge downgrade..but  NBA 2k are probably my most played games by a good amount I play a game atleast once a day.  Now the ability to take that to me and play a game while Im at work? Hell Yeah!



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The whole women, seniors, and parents are a central part of the Nintendo audience is a bunch of revisionist history anyway. Nintendo in the 80s was mainly played by young boys who were basically the hardcore gamers of the day. The only thing that's really changed today is those kids continued gaming into their teenage/20s/and even 30s so the industry expanded mainly because of that. 

This is fairly accurate of what it was like back then.

Your parents didn't play Nintendo regularily, it was something that mom/dad maybe tried once, sucked at, you laughed at them, and didn't want you playing too much and that was it. 

The Wii is the only system Nintendo has really ever made that was aimed expressly at those different non-gaming demographics, but that market is gone now because smart devices took that audience away. Switch is just Nintendo returning back to their roots if anything, a more gamer centric device that doesn't rely on casuals to drive adoption. The only main difference today is "kids" aren't the extent of the market anymore, you have kids who become teenagers and adults who maintain enthusiasm for video games for years and years, that was not really prevalant in the NES era, it was mainly kids. 



thismeintiel said:
VAMatt said:
This is true of every system in the release window. In fact, it is basically true of every new piece of tech.

True.  Those are the ones who are going to have the disposable income to buy the nice new toy/console at launch.  It's great to sell to them, but if Nintendo wants this to be a big success, it needs to appeal to kids, too.  Kids whose parents will buy it at Xmas when the price drops.

Seeing as they still make games and even a new model for 3DS, Nintendo seems to place that for kids for now. The holidays this year should be fine withpout kids and pricecut. They will probably target this group more aggressively next year or the year after as 3DS fades out.



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I wish Nintendo (and everyone other than just Sony for that matter) would try appealing to women more often too. It seems like over the last year and a half especially, Nintendo has almost gone out of their way focus on pandering to male players, like with eliminating Samus Aran from Metroid: their only female-centric franchise. They had a back-up opportunity in that there proved to be large demand from female players (myself included) for making Link female in BoTW after the game's first trailer was released years in advance of the game itself. They had plenty of time to consider the option. But, using BS excuses like this one...

"You know there’s the idea of the Triforce in the Zelda games we make. The Triforce is made up of Princess Zelda, Ganon and Link. Princess Zelda is obviously female. If we made Link a female we thought that would mess with the balance of the Triforce. That’s why we decided not to do it." [Pro tip: two-thirds male, including the player character, is not "balance." ]

...they opted instead to make it another standard damsel in distress narrative. It's almost like they're going out of their way to drive away female players, like we don't even matter to them.

By contrast, you've seen Sony publish a fairly large number of female-centric titles of the same period, including all three (wow, what a huge number!) of the AAA ones I'm aware of that were/are slated for this year that I'm aware of. I mean I realize that it's always commercially safer to focus on your established market for a while initially and everything, but still it would be nice to know that one of the gaming hardware companies that's not Sony wanted my money and loyalty too. Nintendo used to care. A little. It's too bad they obviously don't anymore.



Jaicee said:

I wish Nintendo (and everyone other than just Sony for that matter) would try appealing to women more often too. It seems like over the last year and a half especially, Nintendo has almost gone out of their way focus on pandering to male players, like with eliminating Samus Aran from Metroid: their only female-centric franchise. They had a back-up opportunity in that there proved to be large demand from female players (myself included) for making Link female in BoTW after the game's first trailer was released years in advance of the game itself. They had plenty of time to consider the option. But, using BS excuses like this one...

"You know there’s the idea of the Triforce in the Zelda games we make. The Triforce is made up of Princess Zelda, Ganon and Link. Princess Zelda is obviously female. If we made Link a female we thought that would mess with the balance of the Triforce. That’s why we decided not to do it." [Pro tip: two-thirds male, including the player character, is not "balance." ]

...they opted instead to make it another standard damsel in distress narrative. It's almost like they're going out of their way to drive away female players, like we don't even matter to them.

By contrast, you've seen Sony publish a fairly large number of female-centric titles of the same period, including all three (wow, what a huge number!) of the AAA ones I'm aware of that were/are slated for this year that I'm aware of. I mean I realize that it's always commercially safer to focus on your established market for a while initially and everything, but still it would be nice to know that one of the gaming hardware companies that's not Sony wanted my money and loyalty too. Nintendo used to care. A little. It's too bad they obviously don't anymore.

Women are a lost cause for console makers I think. They're too into their smartphones and honestly it's just a better fit for the types of games they like to play. 

There are some really cool hardcore gaming women of course, but I'm talking about the average women ... she's not going to buy a console. Smartphones have really killed any chance of that. The majority of mobile gamers in the US for example are women. 

http://www.scmp.com/lifestyle/arts-entertainment/article/1933985/why-mobile-gamers-are-mainly-women-while-most-pc-and

Nintendo should stick to the marketing they have now. Do not, do not, *do not* change that Nintendo. You are going to get yourselves into a shit-ton of trouble, this is how you need to market and how you should have been marketing the last 5 years. Forget kid marketing too, kids buy millions of Playstations and XBoxes without any specific marketing towards them. 



Not surprising, the people I've seen collect amiibos like crazy where 30 something men, not the usual Wii audience.

Nostalgia is a big factor here, the retro market exploded in recent years, those 20-30 something men grew up in the 80s and 90s with Nintendo, and now have income to collect stuff. Zeruda has +100% attach rate because of the hoarding collectors.