DevilRising said: So...ignore women, kids, older folks, families, etc., and only cater to the 20s/30s white male gamer market, who already think that gaming is "theirs" in the first place? Gotcha. |
Who cares about "style" points, I think Nintendo learned the hard way with the Wii U that it's better to have sales than be a special snowflake.
Kids can be targetted sure, but you have to be very, very careful in how you do this because if you make your product too kid friendly it becomes labelled a toy and that turns off even kids let alone adults. Kids will buy video games, ok there's no special need to cater overwhelmingly to them.
Women are a lost cause IMO. Women are the main driver of free smartphone and Facebook gaming, that's where your Wii Sports/Fit audience has gone and it's never coming back. Spoiled by free games on their phones, this audience won't even pay $10 for a easy to play Mario game.
Seniors again ... why bend over so far backwards for an audience that has at best very minimal interest in playing games and hate to say it but an audience that's going to be dead soon.
It's time to get serious and focus on people who are actually enthusiastic about paying $50-$60 per video game and we know which demographics that is.