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Forums - Gaming Discussion - Kaz Hirai turned Sony Around, Insane turn around.

Wait... what? Star wars?! What does sony have to do with Star wars?



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Thats excellent.Sony is a great company and they really needed the success the PS4 had(If Im not mistaken, it was the only section of Sony that was giving profits, and huge ones at that, during the period of crisis right?).

Kaz is a great CEO and I hope he continues doing what he is doing.



My (locked) thread about how difficulty should be a decision for the developers, not the gamers.

https://gamrconnect.vgchartz.com/thread.php?id=241866&page=1

BasilZero said:
Nem said:
Wait... what? Star wars?! What does sony have to do with Star wars?

 

Battlefront 2.

 

https://www.ea.com/games/starwars/battlefront/battlefront-2/news/star-wars-battlefront-ii-playstation-4-sweepstakes

Eh? That's an EA game.

Sony only gets royalties and PS4 sales in theory. They have no direct income from star wars, or CoD. 

Oh well... i'm just gonna ignore it.



Nem said:
Wait... what? Star wars?! What does sony have to do with Star wars?

"marketing deals on new games like Call of duty WW2, Destiny 2 and Star Wars. "



I hope they didn't have to sell assets to make that profit.



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F.Scofield said:
it's amazing the turn around sony did with PS4, i remember when sony was having losses after losses with the pS3 and they even wanted to separate the playstation brand from the sony brand, making it a separated company cause the PS3 was making sony go close to bankrupcy, but they still managed to do a turn around with the PS3 slim and now with the PS4 is extremely the opposite, playstation is what has been carrying the sony brand while their laptop and digital camera's department was ruining sony.

good job!

Yepp, they have done an awesome job with PlayStation 4, and more importantly building a huge digital marketplace in the form of PlayStation Store. The PlayStation Store and PlayStation Network are the real champions, and the major profit drivers. That is why it is absolutely critical that they deliver more PS4 based devices in more form factors to drive the growth of PSN and the PS Store. 

Hopefully we will see PS4 based Laptop/Tablet, and a PS4 Handheld/Phone that can tie into the PS4 ecosystem and give us access to all of the Games, Apps, and Services from PSN and the PlayStation Store 24/7, no matter where you are.

If Sony can deliver more devices, and increase customer engament with the platform, the revenue and profits should contiue to increase at a very nice rate for quite a few years to come. I am banking on this, and I have jumped on some Sony shares in anticipation of PSN and PlayStation Store becoming massive in the years to come.



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10/03/2010 

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KBG29 said:
F.Scofield said:
it's amazing the turn around sony did with PS4, i remember when sony was having losses after losses with the pS3 and they even wanted to separate the playstation brand from the sony brand, making it a separated company cause the PS3 was making sony go close to bankrupcy, but they still managed to do a turn around with the PS3 slim and now with the PS4 is extremely the opposite, playstation is what has been carrying the sony brand while their laptop and digital camera's department was ruining sony.

good job!

Yepp, they have done an awesome job with PlayStation 4, and more importantly building a huge digital marketplace in the form of PlayStation Store. The PlayStation Store and PlayStation Network are the real champions, and the major profit drivers. That is why it is absolutely critical that they deliver more PS4 based devices in more form factors to drive the growth of PSN and the PS Store. 

Hopefully we will see PS4 based Laptop/Tablet, and a PS4 Handheld/Phone that can tie into the PS4 ecosystem and give us access to all of the Games, Apps, and Services from PSN and the PlayStation Store 24/7, no matter where you are.

If Sony can deliver more devices, and increase customer engament with the platform, the revenue and profits should contiue to increase at a very nice rate for quite a few years to come. I am banking on this, and I have jumped on some Sony shares in anticipation of PSN and PlayStation Store becoming massive in the years to come.

  I don't see sony doing something like PS4 based laptop but if sony ever released a sony vaio series that could run ps4 exclusives i would definitely buy it, something similar with what they did to that xperia phone that could run psp games, man, this would e amazing.



“On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.” - Satoru Iwata

KBG29 said:
Fei-Hung said:
They need to focus on 2-3 products outside of PS and nail them in production and marketing like the PS4.

You barely see Sony advertise their TV, camera or personal audio divisions. It's a if they can only focus on one product at a time.

Even with their mobile phones, I think they need to look at them again and how to make and advertise them to make them more relevant. I can't see why they can't build and advertise them as the best mp3 player considering they have the Walkman reputation and keen one of the best audio divisions. They could literally make it a standard where they offer bundles where you get to pay a bit more and receive a decent pair of earphones / headphones.

What they need to do is bring all of their devices on to the PlayStation OS and PlayStation Store. They need to work togather, instead of each division competeing against one another.

For as well as they are doing the mobile branch has lost 5 Billion in the last 5 years, and their sales have went from close to 60 Million units a year down to less than 15 Million. At this point they need to ditch Android, and try something completely different. A PS4 Phone would be the ultimate mobile device they could produce right now, that sets them apart from the iOS and Android clones on the market. Even if they could only move 10 million a year, the amount of profit and future returns in massively greater than what could ever be achieved on Android.

The same thing needs to happen on the TV side as well Bravia was doing great until they brought Android on 2 years ago, and sales have dropped each year since. The Z9D (Full Array LED) and A1E (OLED) are the two best TVs on the market right now, but they are seroiusly hampered by the terrible Android TV OS. Sony should drop the PS4 APU into the TV's next year to replace the crap processor in these $5000+ TVs, and bring the PlayStation OS to them.

Basically, they need to stop using other companies OSs. This practice killed their Desktop and Laptop Vaio division, it has cost them billions in the mobile space, and it has drug down the sales of their TV division. Sony needs to unite its products around one standard in house OS, running on a standardized chip set, and all powered by apps and content on the PlayStation Store.

They need to make it feel like all Products made by Sony are their to complement each other. The best way to do this would be to wrap everything under the PlayStation brand. When you buy a PlayStation TV, it advertises PlayStation 4, PlayStation Phone, PlayStation Vue, and offers discounts on these products through the PlayStation Store. It should feel cohesive. 

Sony has more potential than any other company on the planet. They have had some hard times due to the chaning business world, the internet, and Japanese culture. It seems that the changes that Sir Howard Stringer made, and Kaz Hirai has followed through with have turned the ship around. Now hopefully, they can continue to drive towards a One Sony future, and finally deliver One Sony products. A company which has its hands in Movies, TV, Games, Cameras, Televisions, Phones, Consoles, Audio, Cloud Services, Operating Systems, Batteries, and much, much more, should be able to achieve amazing things, if they are all working together.

Don't think that would work for the mobile market as they would still need to create expensive phones but people who are used to android or just want a decent phone won't buy it. It might kill their sales of completely. Besides, we've seen how Windows having their own OS didn't help them. Without the Android store they will kill any hope in succeeding in that market. 

 

The only company that can possibly get away with it is Nintendo. 



Good for them. I guess that means Kaz is staying for a very long time.



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barneystinson69 said:

Nice. Still far from its glory days, but at least we don't need to hear the bankruptcy stories anymore.

Amen to that GG Kaz, we have trusted you. In all fairness for Stringer he dod not have an easy job to do :))



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