That's not the average user and you know it.  Recent data has them spending less than $100 per year in-game.  The people spending big on mobile games are probably the ones buying this game, too.

Mhm.
Okay I admit it, I bought it.

I'm enjoying it a bit. Maybe it was a waste of money, but heh. It's just a smartphone game to play while waiting on the line or for my food to arrive.

$100 is still $100. and consider what they are paying for. either "energy" to play the game or in-game currency to buy in-game items. they are just paying for a few chunks of data to be added to their game. then if they stop playing the game or something happens that causes their data to corrupt, then that $100 they spent has just become dust in the wind. if you buy Super Mario Run, you have it forever. Whether or not you decide to delete it, or it corrupts, you still own it, and you can easily get it back, and that is how they are wasting money. Instead of buying a real product, they literally just throw money away

Its 3am, here. Only played a couple of levels. It almost feels like a full full fledged DS Lite game...but I already have a Switch so it's hard to get hyped about a mobile game. I hope some of this music makes it into Super Mario Odyssey, though.

So I just bought this game. Quality game, probably best non money grubber on the phone.