In an odd way I think the Switch has more appeal to the PS/XBox audience than many previous Nintendo consoles and far more than the Wii U ever did.
It's a system that can play hardcore games (Breath of the Wild is one the toughest games Nintendo has ever made, this game is not at all for even novice gamers, you gotta really be an advanced gamer otherwise this game is going to kick your ass) anywhere.
I'm hearing from more of my PS/XBox friends (granted not in huge droves, but the odd comment here and there) that they wouldn't mind having a Switch.
The marketing is far better too, far less emphasis on freaking kids. I get that this is part of Nintendo's demographic, but even kids don't want a product that is seen as too juvenile/kid like and the Wii U marketing was horrible for that, it was all aimed at kids.
I think Nintendo got very spooked during the Wii U/3DS era about losing people to smartphones/tablets that they went into a protective shell and made the decision to basically market to the one audience they thought could carry them alone -- kids. It didn't work well though IMO.
More games like Breath of the Wild are needed though, Mario Odyessy needs to deliver, but again, this is going to be a big open world 3D Mario from the sounds of it and not the more casual-oriented NSMB or Mario 3D Land/World series. Its time for Metroid and F-Zero and Wave Race (HD Rumble) to come back too I think.