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Forums - Nintendo Discussion - Switch: The Soft(ish) Launch - a Switch launch strategy analysis video by Arlo

10 min video of interesting perspective with some good points about Switch soft launch.

https://www.youtube.com/watch?v=4f457Q3p1EU



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Translation for those at work that can't pop open a youtube vid.



Possible. The March launch probably does give them more time to work out the kinks. But it would be a pretty big shift from their usual goal of trying to sell as many systems as possible from the start. We've never seen Nintendo try a 'long game' like this before.



irstupid said:
Translation for those at work that can't pop open a youtube vid.

TL;DR

 

yes, the switch doesn't have a jam packed launch. However, as games steadily flow out, we begin to accumulate more users.

When Holiday season comes, we will see a very solid lineup of games. Mario will be coming as well. When 3d land came go the 3ds, sales exploded. That was in november. Mario coming to a new console during the holidays will launch the Switch onto a successful road.



Hmm, people said the Wii U would "do a 3DS" as well, but that never happened, as we all know. He makes some decent points but there are too many unknowns yet. Personally, I'm still very skeptical and I think the high number of pre-orders are fooling us somewhat.

That said; I like his channel, he's very pleasant to listen to and the videos are simply and well formatted.



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RolStoppable said:
Watched that video last week. It's a lot of nonsense wrapped up to sound nice.

Switch launches in March because otherwise (holidays 2016) Nintendo wouldn't have had enough games to avoid droughts after launch. That was Nintendo's official explanation to investors.

He's also another one of those guys who think that Zelda isn't a huge deal because it's also on Wii U. The "logic" that leaving out holiday shoppers will make it easier to get a console at launch is deeply flawed. For one, Wii U didn't sell out during the holidays 2012 despite hardcore fans and holiday shoppers. And two, Switch is a significantly better product.

I don't say he is right but he definitely has some points.

I dont think Nintendo gave all their plans to investors or public.

Yup, I dont agree about his point with Zelda, regardless its on Wii U (failed console with very small instal base), actually it's huge  because it Switch launch game. To be fair 3DS didn't had strong game or some system seller until fall and that definatly isnt case with Switch.



Mummelmann said:
Hmm, people said the Wii U would "do a 3DS" as well, but that never happened, as we all know. He makes some decent points but there are too many unknowns yet. Personally, I'm still very skeptical and I think the high number of pre-orders are fooling us somewhat.

That's because one of the problems with the Wii U wasn't just the price. Then again, I don't think "doing a 3DS" is a good business strategy or something to hope for anyway.



Miyamotoo said:
RolStoppable said:
Watched that video last week. It's a lot of nonsense wrapped up to sound nice.

Switch launches in March because otherwise (holidays 2016) Nintendo wouldn't have had enough games to avoid droughts after launch. That was Nintendo's official explanation to investors.

He's also another one of those guys who think that Zelda isn't a huge deal because it's also on Wii U. The "logic" that leaving out holiday shoppers will make it easier to get a console at launch is deeply flawed. For one, Wii U didn't sell out during the holidays 2012 despite hardcore fans and holiday shoppers. And two, Switch is a significantly better product.

I don't say he is right but he definitely has some points.

I dont think Nintendo gave all their plans to investors or plans.

Yup, I dont agree about his point with Zelda, regardless its on Wii U (failed console with very small instal base), actually it's huge deadly because it Switch launch game.

He agrees with you.  He says that it is a huge launch game, but that it has those 2 problems.



They are not looking to 'do a 3ds.' The 3ds was meant to sell like the DS and didn't, forcing them to take a loss on the console to drum up sales. They are trying to avoid the mistakes of the Wii U, where a decent launch lineup gave way to one of the worst Nintendo droughts ever for the first half of 2013. The launch lineup may be sparce, but that allows them to have a steady stream of quality games throughout the year instead of having it all at once. Also having Zelda at launch is a killer app of the sort Wii U didn't have at launch despite all the great games it had on launch day. And giving themselves a window to fix any issues before the holiday season is smart (if that is what they are doing, which is impossible to know). They would be very disappointed if the Switch sales for summer 2017 are like 3ds sales were in summer 2011.



h2ohno said:
They are not looking to 'do a 3ds.' The 3ds was meant to sell like the DS and didn't, forcing them to take a loss on the console to drum up sales. They are trying to avoid the mistakes of the Wii U, where a decent launch lineup gave way to one of the worst Nintendo droughts ever for the first half of 2013. The launch lineup may be sparce, but that allows them to have a steady stream of quality games throughout the year instead of having it all at once. Also having Zelda at launch is a killer app of the sort Wii U didn't have at launch despite all the great games it had on launch day. And giving themselves a window to fix any issues before the holiday season is smart (if that is what they are doing, which is impossible to know). They would be very disappointed if the Switch sales for summer 2017 are like 3ds sales were in summer 2011.

Yup, they definitely didn't had plan to cut 3DS price in its 1st year for 1/3 of initial price, and selling it at loss because of that. :D

Not only Wii U, but neither 3DS didnt had launch killer app while Switch is having Zelda BotW.