Notice which console they're promoting in this advert:

Less than three weeks until we find out why Earth is ours no more...
Horizon Zero Dawn.
Out 1st March. pic.twitter.com/F00XneGCVo

— PlayStation UK (@PlayStationUK) February 12, 2017

PS4

Its pretty subtle i think...

The PS4 of course, but of there is going to be a game that pushes and fully utilize the PS4 pro. It is probably this one.

The earth was reclaimed by nature yet the dominant fauna is synthetic and not organic.

Can't blame them... Horizon's graphics sucks anyways. Its damn right shameful it looks the way it does on a console in 2017. Then again, if people want graphics they shouldn't get a PS4... probably better off with some other console.

That wasn't as impressive as I was hoping for. Really was hoping this advert would sell it to me. Maybe I'm just too hyped by the upcoming Switch. I'll wait for word of mouth I think see what people think

The story trailer does a better job selling the game imo. But that ad suggest Sony will phase out regular PS4 image in favor of the Pro model... placing a most powerful console ever stamp on the add can also grab those looking for power unless they know PC is where it's at in that category.

Advert is a bit underwhelming unless they build on it as a series of different adverts leading up to launch.

I think it would have been better had they used Richard Attenborough and done it like a documentary.

I think you mean David Attenborough.

anyways, I quite liked it, but I'm quite easily pleased thank goodness.

Just as well, games with good graphics are never good, especially if they're open world.