http://gonintendo.com/stories/272163-company-behind-switch-s-lcd-revealed-initial-order-from-nintendo

screens supplied by Japan Display Inc. 

- Japan Display will supply three million screens in an initial batch 

- Japan Display is working to ship slightly more than 10 million units by the end of this year 

- the latter figure is subject to change depending on sales

If this report is true than can Nintendo ship 10 million by the end of 2017?

Based on that around 9 million seems to be the goal for Nintendo for 2017.

It's almost sold out at every major retailer in the USA and Europe, though some are saving stocks for launch. But Gamestop USA already sold half a million, and the preorders in Japan have not opened yet.

If it managed to get 10 million in a single year that would basically beat the entire Wii U lifetime sales, and while the PS4 did sell around the same amount in it's first year that was very much considered an impressive achievement.

I think people are excited for the Switch, but 10 million in a single year excited? I doubt it, but we'll see I guess. I hope I'm wrong.

Launch will always sell out, 9 milion seems a lot from the reception I have gotten from friends, even those who own a wii-u the price, launch line up and the feeling its not much of an upgrade over the Wii-U and a downgrade from PS4 on the television, it might be a rocky road.

They need to market the handheld side, all receptions I have seen online say that the screen is nice and the games play well portable, thats really the future for the switch I feel like, they might reach the 9m if people buy in to that

Price is key here.

I don't think they need to.

I think they can, if they have a strong lineup all the way to December

Well, Im sure Nintendo will ty to ship as many Switch consoles as they can, but another important question is if the demand will be there or not.

If they have a bundle with Switch+Super Mario Odyssey at Black Friday and during the rest of the holidays for 299,99$ they can do it

If they drop the price, I think they can sustain momentum. Right now, it seems like they want to absorb the DS userbase without accounting for their price sensitivity.