You take it, and make it your own...
"The Slants, an Asian-American rock band, has been struggling to register a trademark for its name for several years. Since 2011, the Oregon-based group has been embroiled in a free-speech battle with the government, which refuses to let the band claim the trademark because 'slant' is considered a racial slur.
Simon Tam, the founder of the Slants, says that the name was chosen not to offend, but to reclaim the term and engage Asian stereotypes.
The band released a new song called 'From the Heart' about the upcoming case, calling it an 'open letter to the trademark office' about their continued fight for free speech."
Full article here:
Asian-American Band Takes Fight Over Their ‘Racist’ Name All the Way to Supreme Court