The next mobile line of products from Sony absolutly have to be PlayStation. Xperia and Android are a cancer that has cost Sony mutiple billions of dollars, and shrunk their mobile marketshare 80% in the last 5 years. This is my step by step back to mass market, and major profits.
1. First thing that needs to happen is Sony Mobile being merger with Sony Interactive Entertainment. This will bring all of the Sony Mobile employees, tech, and patents under the same roof, as all of Sony's PlayStation employees, tech, and patents.
2. They need to make a massive push to create a mobile freindly version of the PS4 OS, and have everything ready to launch as soon as 7nm PS4 chips are possible (2019 or 2020).
3. They need to get the development comunity ready to make sure all games going forward will be ready to work on PS Mobile devices going forward.
4. They need to make it extreamly easy to port android and ios apps to PS ecosystem. And start allowing devs to bring apps to PS4 over the next few years to prepair for the launch of the PS Mobile devices.
5. Create the hardware. The PS Mobile line all needs to be based on the PS4 tech shrunk down to a mobile form factor. They have to have multiple versions of the device. They need a Slab Phone, a Gaming Phone, and a full on Portable. This allows them to hit the current phone market, the handheld gaming market, and create a new space with the gaming phone market.
6. With everything in place they need to partener hard with all major carriers around the world. In the US they have to have Verizon, AT&T, T-Mobile, and Sprint. They need to have great deals in place to make the two phone models very competitive.
The above is the only hope Sony ever has of expanding the PlayStation brand, and regaining mobile market share. They will never succeed on Android or with Xperia. They will never be successful on bringing Software to Android or iOS because the hardware and OS's are to weak for a gaming device.
The only way for Sony to be profitable in the mobile space ever again is to have ownership of the hardware, software, and the store front. If Sony and the Shareholders ever want to see the company grow, and compete with Apple, Google, and Microsoft, they have to go in this direction. Otherwise, Sony will eventually fade away. PS4 can only hold on for so long. If they can not deliver a great experience that expands across home and mobile in the next decade, they will no longer have th abiility to compete. Other players with a full range of products like Amazon, Apple, Microsoft, Google, and Samsung will suck up the remaing PlayStation userbase, and Sony will be nothing but a name of a once great company.
Stop hate, let others live the life they were given. Everyone has their problems, and no one should have to feel ashamed for the way they were born. Be proud of who you are, encourage others to be proud of themselves. Learn, research, absorb everything around you. Nothing is meaningless, a purpose is placed on everything no matter how you perceive it. Discover how to love, and share that love with everything that you encounter. Help make existence a beautiful thing.
Kevyn B Grams
10/03/2010
KBG29 on PSN&XBL