No, not for them... from them... ;)

But in all seriousness, I'm with ganoncrotch. Build up a massive wave in January with a buttload of buckshot announcements, and ride that wave into March. Can't let random one-shot announcements scattered throughout 2016 take the air out of the full reveal.

Nintendo likes to control everything related to their products. They want to have everything presented the way they want to present it. It's a very ... self-focused approach to business.

Not sure how much third-party publishers are going to like it but they'll put up with it if it makes them money. If it doesn't make them money, however, then it will be added to the pile of reasons to suspend support.

I think that in this day and age 3 months advertisement is enough time. News spreads so fast these days, and word of mouth is more effective than ever.

Switch had just initial reveal, full reveal is on 12. January, and NIntendo is holding back all games announcements for that live full reveal event.

Of Course not, we actually have only few games announcements, and we have huge list of Switch partners and supporters that are confirmed but they said they will announce games later (almost certain 12. January). And its not only about 3rd party games, Nintendo also holding their games announcements also, dont forget Nintendo confirmed only Zelda BotW for Switch for now.

It could be because of many reasons.

One reason is that some of those games are already available on PS4/X1/PC and, with the holiday season right in front of us, most publishers may prefer to focus on those versions for now instead of announcing a version that won't net them any sales for another quarter or two.

There's also the fact that when games are announced, they usually come with some screenshots or a trailer. Using those things we could get an idea of the Switch graphical capabilities and that's something Nintendo probably doesn't want to happen before their big Switch reveal. Third parties may hold their announceemnts until they can actually show their products.

And another reason can be that Nintendo has already confirmed them that they'll show their games on the Jan 12 event. Revealing their games during that event can create more surprise and hype than doing it by themselves which, paried with the above reasons, makes them belive it's a good idea to wait.

Of course there's also the chance that there aren't many announcements because there aren't many non-Nintendo games being developed, with third parties just waiting to see how the machine does in sales before starting to develop for it. But honestly, who wants to believe this?

To be honest, I am not sure why companies announce games so far in advance of release. It makes sense for a console manufacturer once the console is launched, so people will buy the product in anticipation, but announcing them far in advance of even the launch of the platform seems pointless.

But as far as advertisement goes, most games are not advertised until launch day, and most of the rest not until under 2 weeks before they launch.

Nintendo made the stupid decision to wait until january to talk about the console.

But now they have no choice but to stick to it and the third parties have to go along with their madness.

Isn't at all stupid decision, it very reasonable decision, in 2016/2017 there is no need to talk 6+ months about console before launch, and certainly they will not talk about new console right before or in middle of holiday season when they have current products to sell (like new Pokemon and 3DS).

It's actually very good and very planed decision, not madness, lol.

You're going to have to explain yourself because there's nothing to logically deduce. Why is it stupid to wait?

Because this isn't an iphone.

People here seems to think that Apple sells a lot so their strategy to wait at the last minute to show a product is the right one. But that's just not true.

The iphone is a successful established brand, the switch is not, it's a new brand they have to build from the ground up.

The iphone has an annual release, everybody knows it, wait for it. the switch is not an annual product, it's completely new

The new iphones are upgrades of a very familiar product, from the hardware to the OS, everybody knows how to use an iphone and what it does. The switch again is not, it's a completely new product that Nintendo has to explain and sell to people, it takes time.

You add to that that the entire web will do their marketing work for them, from the media, to youtubers, to any commenters, websites, etc they are all talking about the iphone because they know it will get a massive amount of clicks. Again, the Switch will never have that much coverage.

And last thing, the iphone was release the 29th of July 2007, do you know when it was announced? The 9th of January, and with a lot more details that Nintendo gave in their videos.

But let's go now with the obvious, publishers needs time to market their games too, the PS4 was revealed 9 months before the launch and all infos were given 4 months later, so 5 months before launch too. And at the time, we all thought it was already a really short period of time to introduce a new system to consumers.