In for the kill:

Attention, last minute shoppers: we’ve got great news for you. Starting December 11 through December 24, you can pick up the Uncharted 4 PlayStation 4 Bundle at participating retailers for $249.99 in the U.S. In Canada, you can pick up the Uncharted 4 PlayStation 4 Bundle for $329.99 CAD until December 29th. We first brought you this deal during Black Friday weekend, and it was incredibly successful for PS4 sales so we decided to bring it back this month. You can treat yourself, or pick this up for someone else on your list.

The Uncharted 4 PS4 bundle includes the slimmer PS4 model with a 500 GB hard drive, a DualShock 4, and the critically acclaimed Uncharted 4: A Thief’s End. The new cooperative and solo mode, Uncharted 4: Survival, launches this month.

The future of gaming truly lives on PlayStation. I hope that all of you have seen this brought to life with the release of new hardware like PlayStation VR and PlayStation Pro, as well as new games like The Last Guardian, Call of Duty: Infinite Warfare, and Watch Dogs 2.There’s so much more to come, including a strong lineup of anticipated games like God of War, Spiderman, Days Gone, and Horizon: Zero Dawn.

We want to give thanks to our PlayStation community for continuing to make PlayStation their top destination for gaming. Here’s to an exciting new year ahead, and happy holidays everyone!

http://blog.us.playstation.com/2016/12/07/uncharted-4-ps4-bundle-249-99-december-11-through-december-24/

Should just make it the price going forward. Probably will early next year anyway.

I think it was built to make a profit at $250.

^ this, many of us where expecting a 249$ price point.

Not bias are we?

We will know by the end of January 2017, FY16 Q3  financial results announcement...

Price cuts are good.

At one time, they were looked down upon. This is pretty much mass market price. 

With 50m sold through, I wouldn't call that 'bias'. I'm merely highlighting a reality.

Should stay at 250,will sell huge numbers next year.

the question is, will we see xbox respond with a similar deal this year as well?