Sales Predictions For PlayStation VR Slashed By Millions Of Units
PlayStation VR sold out within hours and is still rarer than a bug free Bethesda game, so you would think Sony would be doing everything to get them on shelves. Well, apparently not. Sales forecasts for the device by analysts Superdata have been slashed for 2016 from 2.6 million to just 750k.
With demand so high for the device, and reviews being generally positive you have to wonder what Sony are playing at. Stephanie Llamas, director of research and insights at SuperData, has some thoughts.
“PSVR had the best opportunity to benefit from the holidays but their supply inconsistencies and lack of marketing have put them behind their potential,” she explained to GI.Biz. “They did not offer any first-party deals this weekend, restock bundles or market the device, pushing instead for the PS 4 Pro. They have also pointed out that VR looks even better on a Pro than a standard or slim PS 4, so the message to most gamers is: Get the Pro now, then the PSVR later. As a result, we won’t see them break 1M shipments until well into the new year.”
“They can afford to take it slow since they have no competition for now, so their supply and sales will rise steadily into 2017 as opposed to riding the seasonal wave,” she adds.
I am very pleased with my PSVR, as are the rest of the TSA staff who bought one, but Sony really need to start pushing the device in 2017. Of course, huge sales don’t always mean success; Kinect sold eight million units within the first few days.
UPDATE: Superdata were predicting sales of 2.6m for PSVR at the start of November, they’ve obviously had a bit of a think since then. PlayStation VR is still on track to outsell Oculus and HTC Vive.