The new Xbox One S is the only console with 4K Blu-ray, 4K video streaming, and HDR. Available now for $299. Play over 100 console exclusives and a growing library of Xbox 360 games on the newly designed Xbox One S, the ultimate games and 4K entertainment system.

View on YouTube

I like this one.

Doesn't the PS4 still have a couple millions of advantage to the XBOne? Is that tagline false advertisement?

deffenitely not they are basing it of the NPD results from the last few months, they are 100% allowed to do that, a little misleading, maybe, but it is the best selling console in the US during this period.

Nice commercial, bolt, well designed, I think I missed the "Play your Xbox360 games" that would have been a good move, espcially since the last generation is truely best on a Xbox One since many tests show almost all games (Red Dead, Call of Duty, etc) all perform much more solid on the Xbox One (less framerate drops) thats one of their big selling points for me personally :)

Altough I don't own a Xbox I am a supporter and I will buy a Scorpio next year, untill then I will play some of the games on PC, I really enjoyed Gears4

Anyway, good commercial!

idk but if it does it still has won the NPD for north america 3 months in a row now so as of right now you could technically say "The best selling console in America" 

Thanks that's much better!

lmao I guessed right too. 

I can't see the ps pro beating the S in North America. It might take November, but that should be it. As usual, Sony is abandoning yet another holiday in terms of a blockbuster and there's nothing enticing about the brand presently.

Meanwhile, there's Gears, Forza, BC, HD BluRay, and a ton of excitement. Sony is just...there.

Good trailer. Better than the ones before.

I do miss Sly's voice over though. They used to air those ads constantly holiday season 2014/15.

We'd never expect anything less of you.

EDIT: Oops.  I just saw CGI's last comment.