That's according to PAL Charts/Chart-Track neogaf verified insider Kyonashi who has access to the numbers. When somebody asked him how DQ Builder faired compared to Heroes and VII she/he answered
DQB>DQH>DQVII
http://www.neogaf.com/forum/showpost.php?p=220343525&postcount=81
Also, take note that this doesn't include the PSVITA version which got only a digital release. It also doesn't include the digital PS4 version. We are talking about PS4 retail only here.
So in other words this is a great debut for a niche franchise in the west that tries to capture a new audience (minecraft audience) along with the RPG audience with zero marketing. I think the demo helped a lot here but i never expected that it would sell more than DQVIIR because it's a remake of a game that never got released in Europe and it was released for 3DS which right now has the Dragon Quest/RPG audience.