So 1,5 months before its launch, they will reveal it?

Thats super damn late, and maybe not enough to market it right.

This could launch without the masses aware of it, and sell bad simply because people go "NX what? whats that?"

If they dont reveal it this month, honestly I think they should just delay the launch.

By showing them how much more powerfull than the 3DS it is, and showing the games it can run.

An honest question. How much time does it take for the average consumer to understand a product? Does it really need 4-5 months? If Nintendo released just one single article with all details inside, wouldn't that be enough?

Seriously, what do you do in these 4-5 months? Are people thinking about it over and over until they reached a point where they have the full grasp of the idea behind it? I don't think so, folks. If we can all read and analyze every effing rumour article about it and derive a complete console system out of it within less than one hour, please tell me why Nintendo would need 4-5 months to have enough time to explain the concept of the NX.

With that being said, I think Nintendo will reveal the thing way later than we all thought.

Also, I believe power will be irrelevant, because Nintendo knows how to make beautiful games without cutting edge hardware. They don't want to compete in that regard, but they don't even have to.

Releasing something new and different that aimes difrent market (casuals, mobile users, 2nd console for PS4/Xbox owners) at affordable price and not competing with power with XB1/PS4/PS4Pro/Scorpio in middle of generation is much better choise, than try to compete on power with XB1/PS4/PS4Pro/Scorpio in middle of generation, in that secon case NX would most likly sell less than WiiU.

No, what I describe is Wii not Wii U, you forgeting that Wii was much weaker than PS3/Xbox360 than Wii U is weaker than XB1/PS4. Third party or lack of Wii U power are not main reasons why Wii U failed, actualy Wii U at launch had solid 3rd part suport (CoD, Batman, AC, Fifa, Maiden, NBA, NFS...) and 3rd party started abandoning Wii U after terrible sales, main reasons why Wii U failed are terrible revel, bad and misunderstood marketing, high price compared to competition, weak launch and 1st year line up, not appealing gimmick.

I do not agree with anything you've stated at all. I feel lower powered system will spell the death of Nintendo in the console market with Nx,you differ and thats cool. I just do not see a scenario like that ending in a positive manner for them

we shall have to agree to disagree

According to Nintendo, it takes years to understand a product. They still say Wii U was never understood and that came out in 2012. If Nintendo is making something and they expect the average consumer to fully understand it in 4-5 months, then they are putting too much faith in the average consumer. The reason Apple can make a new iphone and go from reveal to launch a week later is because years ago they established what iphone is, and they don't have to go beyond what this years new features are. Nintendo will be going in cold with this device. Just throwing it in the market without any time to explain the product would be a bad deal for it.

Its not about understanding.

Its about reaching the masses. Chance & repeative exposure.

You can't run a AD for 1minuet, and have everyone on the planet all look at the same thing at the same time, and go "yep its done, message is accross".

You run a AD for 1 minuet, 99% of the world will probably miss it.

Even if you played it on every tv channel & website in the world.

Chances are some people are asleep, some are at work, some arnt watching tv but reading a book or something else instead.

Time is a critical element, the longer you market something the higher the chances the "right" types of people notice it.

The more times they are shown this ad, the more time they spend thinking "should I get one of these".

That is why marketing takes time, and always will.

"Does it really need 4-5 months? If Nintendo released just one single article with all details inside, wouldn't that be enough?"

Yes it really does need 5months or so, to be most effective.

If nintendo just released one single article with all the details inside, that would be dumb of them.

You want to sell a product, you need to make sure people know your trying to sell them something.

Best way to do that, is to repeatively talk about it.

I think you make some fair points, and it's even something my brother pointed out the other day; Nintendo might fear that the NX is too weak. They do NOT wanna make the same mistake as with the Wii U. A lot of the responses to the leaked NX "news/rumours" weren't all that great, which also might have scared Nintendo.

So your reasoning as to why Nintendo haven't revealed the NX yet is, because they don't have enough games yet? Or that they can't show enough games yet because they're not ready to be shown?