In Japan, obviously yes; in most of Europe? Pretty much; The UK, seems to be good for them. Aswell as the US.
It will be really hard for them to do aswell in Europe and the US as they did with the XB360. They did everything right, while Sony did everything wrong; they came out early... that really helped them a lot.
Now, they can and try to do better but above all, they need to improve their image above Sony's.
Image is something that is the most importante thing they need to take care of: garantee that what happened with XB won't happen ever again (Scorpio included);
Show that your console is about diversity and not just about a few genres or have presentations that we know will only catter to the US crowd (XB1 reveal);
Make deals with developers for exclusivity and show it from day one that your console will be the best place for 3rd party games.
Redesign your overall image (logo included).
I don't know about other countries, but i probably saw one TV ad here in Portugal since XB was first released.
Yeah, it's that bad!