Success in one generation never, ever guarantees success in the next generation. I think Microsoft thought their market share would continue to grow automatically, regardless of what they did.

As for the Xbox One, we have to wait and see what happens with Pro vs. Scorpio. Will the market go for pure power or does the cost-to-performance curve still apply even for these "premium" boxes? It's going to be interesting.

If we're really headed for a "generation-less" future for consoles then it's going to be a constant back and forth struggle. Right now, we're about to see which approach regarding mid-generational upgrades works best.

I really don't think they can save Xbox, in JPN. I'd like to try another Blue Dragon though.

They'rs going to need far more games of diverse types (preferably not made or reskinned / reflavored for US audiences) in the oven. Cheaper prices would also help - reduce 1 year of XBL & standard new game pricing to $50, that will get peoples attention. If they could just resurrect some old, dead, but beloved IPs like, I dunno, Battletoads or Banjo, and do them well, that would be a hell of a boon.

Fully merge the Xbox division with PC and make all of gaming better as a result.

Nothing, it's over since a long time.

They can enjoy for this last gen then go fully on PC, it will be better than what they do now with X1.

Actually having exclusive games would achieve wonders.

No offense, but as it stands right now, in a world with a PS4, there are oh so few reasons to own a XBO.

Lol. XBox S Fifa 17 bundle is $249 over here. The plain PS4 S is $325. Fifa 17 is $75.

In effect, your wish actually exists and is $150 less than PS4....

In Japan, obviously yes; in most of Europe? Pretty much; The UK, seems to be good for them. Aswell as the US.

It will be really hard for them to do aswell in Europe and the US as they did with the XB360. They did everything right, while Sony did everything wrong; they came out early... that really helped them a lot.
Now, they can and try to do better but above all, they need to improve their image above Sony's.

Image is something that is the most importante thing they need to take care of: garantee that what happened with XB won't happen ever again (Scorpio included);
Show that your console is about diversity and not just about a few genres or have presentations that we know will only catter to the US crowd (XB1 reveal);
Make deals with developers for exclusivity and show it from day one that your console will be the best place for 3rd party games.
Redesign your overall image (logo included).

I don't know about other countries, but i probably saw one TV ad here in Portugal since XB was first released.
Yeah, it's that bad!

I don't think that there is anything that they can do, to save it outside of the US and UK.

Hope and pray for PS3 launch level mistakes from Sony this coming launch