I think it'll be irrelevant.

Remember how PS4 launched earlier than XB1 in USA and how everyone was speculating on the impact it'll have? 3 Years later it's completely irrelevant.

Yep. Don't believe anyone saying otherwise, this isn't the 10th iPhone.

Why do people keep saying they are different audiences? That is just silly.

How many gamers do you know that don't own a smartphone?

Fact is, Sony will want a ton of free advertising from the various media outlets in the world. Each of these media outlets only have so much time / space they are going to put towards tech news. Which one is the average JoeBob going to see at primetime on 9/7 and 9/8? The iPhone 7.

Due to Apple's event, the only 'market' that will even know that there is a new PS4 will be those that already know one is coming. However, had Apple's event been during a different month, it likely would have lead all mass media tech news for those couple days.

I think that is big.

Mass media wouldn't really care about a new PlayStation even if it was the only new tech reveal, so I guess it doesn't make any difference. The target audience will give Sony enough attention and the results will be the same in the end.

Oh yes. This will have big effect. Sony Neo won't be able to sell iPhone 7 now.

It's funny how clueless people are on this site. This is huge news that is surely upsetting Sony. I would change the date personally if I were Sony.

The PS4 does not have 40+ million sales and rising because of TRUE/Hardcore gamers. There is nowhere near that many out there. They need the public exposure. 

If Apple didn't have their event, maybe the late night shows like Kimmel or Fallen have a bit/special or something about the PS4 Neo. Play a game, do VR, whatever. Every tech website would have its main page with a giant PS4 Neo article or three. 

Now instead the late nights will be all about apple, the tech sites all about apple, ect. Apple brings way more clicks than any other company, especially in regards to a new phone. ANything Sony does (which won't be amazing, its not like its a ps5) will be basically back page news on any site and most likely won't get mentioned on talk shows or news.

Yes, will us gamers know what Sony showed. But who cares. Us gamers are a small majority. We won't push the Neo sales to the heights Sony woudl want. They need the general public. And Apple is going to steal tehy unveiling basically. I can see this turning into a Wii U debacle. You know, the general public not realizing the Neo is a new console and just assuming its just a ps4. Like the Wii U was thought to just be a Wii attachment. 

Gamers will surely watch the PS event .. but I am not sure if they are even at the same time.

My point is on media coverage and the free advertising that comes with it. Not who is going to watch said event.

I think its pretty obviously a negative thing for Sony and not something they planned for honestly. Nor could they have planned for it as I don't think Apple's event was known before Sony. Apple of course doesn't care about Sony's event as Apple knows they are the bigger tech fish and will easily take top billing in media coverage.

Will it cause a major impact to Sony's bottom line or long-term sales of the device? No, not likely.

Will it cause a major hit on Sony's possible free advertisement among those who are not normally watching Sony news or viewing gaming sites/media? Absolutely.

Side question... what the hell would I be baiting? Its a simple observation of clashing dates between Apple and Sony and the possible impact to media coverage.

Like the next macbook being gaming focus and finally announce an actual controller for their phones :P

I'm surprised OP hasn't admitted his intentions even though he makes it obvious that he's grasping at straws ...

Pre-launch media coverage =/= Sales

Even if both of these products were releasing at the same time, the minds of those who already decided wouldn't have changed in regards to the unveiling and their aimed at two different red oceans ...

My sources tell me that everyone interested in the PS4 Neo are Android users who don't give a crap about the new iPhone. 

Seriously, though, WW which do you think is going to gain more attention?  A console that has captured 55%+ of the WW console market? Or a phone that has captured about 15% of the WW phone market?  Sure, in the US and a few other countries the Apple announcement will be big and take up some of the headlines, but sites will make sure to keep both near the top of their front pages.  Everywhere else in the world, the PS4 will be shown more interest.