Probably old news, but I just realized that Apple is hosting an event on 9/7, the same day as Sony's assumed PS4-Neo event.

Pretty sure a new iPhone is far bigger tech news than a new Playstation.

While I'm sure gaming sites will still print a ton on the Neo... I think mass media will cover Apple's event and barely mention anything on Sony.

What do you think? Will Sony get any major media attention on this day?

It'll affect their exposure on certain sites, but I don't think it really matters in the end.

Different audiences.

Sony wants mass media coverege just as much as Apple does. Also, people buying PS4s are also those buying smartphones. Its not different, its a subset.

As mentioned, yes gaming sites will present PS4 news and then maybe iPhone. But mass media is where the $$$ is at and that is what Apple and Sony both want, free mass media advertisments.

Different markets.

For my somewhat decent proof of this; iPhone 6 released the same week as FIFA 16 and NBA2k16, with both games breaking records despite the iPhone release.

For the general media probably, Apple gets far more attention.

But for gamers, the Playstation event naturally will be more interesting.

Different audiences.

Unless you're me.

Unless Apple introduces a new console, I think they're good.

There will be articles about both. It's as simple as that. From a business standpoint, both events will draw people to your publication so you cover both. It's not like there is a 2-limit maximum on how many articles you can post in a day.

The people excited for the PlayStation conference are probably not the same people waiting for a slightly better iPhone 6.