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Nintendo NX - Are 6 Months Enough Time To Advertise?

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RolStoppable said:

Your "always right" mantra is an easy target to pick on, especially because you are wrong more often than not. You should know me, so you can expect that I remember several occasions of your wrongness that were absolutely embarrassing. I will not list them in this post and I won't name them in this thread at all, unless you decide to act in a manner that makes me feel that you deserve to get wrecked.

You've written a longwinded explanation that starts off by comparing Wii and Wii U, but then quickly shifts to compare Wii U with other consoles. It concludes with the statement that NX will demonstrate why you want a controller with a screen. You are basing this on the Eurogamer rumor, but said writeup says that the screen will go into a dock while the controller parts will be detached. Get it? If Eurogamers is correct, then NX won't have a screen controller.

Obviously I'm not right 100% of the time, but my track record is certainly more often right. Sure you could cherry pick your results to 'prove' otherwise, but meh that is poor taste and not worth of either of our time. We should keep our time to picking on others.

My explanation focused on where the comparisons made sense. Wii when focusing on known success of a console where you adamtly have stated Nintendo did a great job and then with current gen hardware where Wii comparisons are out of context. If that is confusing, I can update the list.

I've stated well before (years ago when Nintendo converged hardware divisions) Eurogamer that NX would be a console with portable and home functions. For this to work the portable would have to have a screen and I have said previously, and now, that it could be used similar to a gamepad when you are home. Of course the docking patent supports the idea that the dock or supplemental device would enhance TV gameplay and thus yes that would mean you are using a proController instead. Basically, there is nothing in the concept of NX having gamepad like qualities and a docking station that is contradictory.

edit: I ignore the eurogamer articles assertion of a detachable controllers as I don't think it means you pull full controllers out and play. I think it means you have a heavily personalizable controller where you can remove a thumbstick and add a d-pad, etc.



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Einsam_Delphin said:
Thread should have a poll, but maybe you already knew the vast majority would answer yes.

Didn't think to add a poll but after Wii U's horrid marketing I think we can be skeptical at how they'll handle it. I'm actually surprised at the amount of people saying yes. Might be getting setup for disappointment...again.



"Say what you want about Americans but we understand Capitalism.You buy yourself a product and you Get What You Pay For."  

- Max Payne 3

alternine said:

Didn't think to add a poll but after Wii U's horrid marketing I think we can be skeptical at how they'll handle it. I'm actually surprised at the amount of people saying yes. Might be getting setup for disappointment...again.

 

I think most people think the question is strictly "Is 6 months enough marketing time?" like you have in the thread title. If you're asking "Will Nintendo market NX well?" then yeah that's more up in the air, but time has nothing to do with it. Wii and Wii U had the same amount of time, yet one's a success while the other a failure. It's all about the product itself and how they advertise it.



teigaga said:
Lol, of course. If anything 6 months of marketing is too much.

Consoles are not heavily marketing until 2months before launch.

Yes, release the damn thing already.

It's logical to ask the question, why market something if you don't even have a product the consumer can actually buy?

So the only reason you market before release is to create this "bang effect" and make sure the release period is as successful and powerful as possible, that you create the perception that your product is "hot" and quickly build a user base big enough to convince developers to start developing more games.

I can't see how you benefit from a marketing period much longer than 6 months. In fact, many video games are being announced far too early, and the long wait risks getting gamers tired and lose interest. Devs like Bethesda, Activison and Ubisoft have realized this. They seem to think even 6-9 months is enough to create enough awareness of a new game before release, but of course sometimes you can't avoid delays and with multiplayer games there can be betas and trial periods and whatnot.

I can see why Microsoft felt they had to announce the Scorpion early, but you can already feel that the time between announcement, June '16, to release, October '17 is too long. You can already feel that the buzz and enthusiasm has decreased and that the initial feeling of gamers being impressed has been replaced with a feeling of apathy, that gamers already sort of take the Scorpion for granted. And as a marketer you don't want that.

For NX it would be ideal with a September announcement, early March release.



SpokenTruth said:
PS4 announced in Feb 2013 and launched in Nov 2013. A difference of 9 months.
XOne was announced in May 2013 and launched in Nov 2013. A difference of 6 months.


It seems like consoles are being released much nearer their official unveiling period than usual now.

Wow, that's a shorter time than I recalled.

They really get it. I hope Nintendo does too.

How long time between announcement and relase was it with PS3, X360, Wii and Wii U?



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superchunk said:

Obviously I'm not right 100% of the time, but my track record is certainly more often right. Sure you could cherry pick your results to 'prove' otherwise, but meh that is poor taste and not worth of either of our time. We should keep our time to picking on others.

My explanation focused on where the comparisons made sense. Wii when focusing on known success of a console where you adamtly have stated Nintendo did a great job and then with current gen hardware where Wii comparisons are out of context. If that is confusing, I can update the list.

I've stated well before (years ago when Nintendo converged hardware divisions) Eurogamer that NX would be a console with portable and home functions. For this to work the portable would have to have a screen and I have said previously, and now, that it could be used similar to a gamepad when you are home. Of course the docking patent supports the idea that the dock or supplemental device would enhance TV gameplay and thus yes that would mean you are using a proController instead. Basically, there is nothing in the concept of NX having gamepad like qualities and a docking station that is contradictory.

It's not confusing at all that there are difficulties to compare the Wii and Wii U head-to-head in many aspects. That's what should give you a big clue why Wii was successful while Wii U was not. They are two very different products, and the Wii U was poorly conceived. No amount or kind of marketing could have turned it into a success story. People go on and on about how there was confusion and that Nintendo needed to explain the Wii U more and better, but when it comes to selling any kind of product, a good salesman knows that things get troublesome as soon as a product needs to be explained. The best kind of product is one that can sell itself, i.e. the usefulness and purpose should be evident to potential customers via a very short presentation of what the product does and can do.

In practical terms, we can look at how Nintendo presented the Wii and Wii U at E3 conferences. In 2006 Nintendo had Wii Sports (tennis specifically) and that game alone got everything across in a few seconds. Before Nintendo could even go on to tell everyone more about the Wii, people were already sold on it. In 2012 Nintendo had Nintendo Land (Luigi minigame specifically) and that needed a longwinded explanation to prepare people for what was going to happen and further explanation during the gameplay demonstration to tell what was actually happening. That is in a nutshell why the Wii U sucked so hard.

Should Nintendo now after four years of Wii U again try to sell the screen controller idea with NX, they will doom themselves because those four years of Wii U have resulted in almost nothing of value as far as TV + controller screen go. Like I said in the previous post, the Eurogamer rumor does not suggest that Nintendo intends to sell the screen controller idea again. But since you think that Nintendo will try to do it regardless and succeed at it because the Wii U was actually not a bad product... I am at a loss for how I should complete this sentence without getting moderated.



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RolStoppable said:
superchunk said:

Obviously I'm not right 100% of the time, but my track record is certainly more often right. Sure you could cherry pick your results to 'prove' otherwise, but meh that is poor taste and not worth of either of our time. We should keep our time to picking on others.

My explanation focused on where the comparisons made sense. Wii when focusing on known success of a console where you adamtly have stated Nintendo did a great job and then with current gen hardware where Wii comparisons are out of context. If that is confusing, I can update the list.

I've stated well before (years ago when Nintendo converged hardware divisions) Eurogamer that NX would be a console with portable and home functions. For this to work the portable would have to have a screen and I have said previously, and now, that it could be used similar to a gamepad when you are home. Of course the docking patent supports the idea that the dock or supplemental device would enhance TV gameplay and thus yes that would mean you are using a proController instead. Basically, there is nothing in the concept of NX having gamepad like qualities and a docking station that is contradictory.

It's not confusing at all that there are difficulties to compare the Wii and Wii U head-to-head in many aspects. That's what should give you a big clue why Wii was successful while Wii U was not. They are two very different products, and the Wii U was poorly conceived. No amount or kind of marketing could have turned it into a success story. People go on and on about how there was confusion and that Nintendo needed to explain the Wii U more and better, but when it comes to selling any kind of product, a good salesman knows that things get troublesome as soon as a product needs to be explained. The best kind of product is one that can sell itself, i.e. the usefulness and purpose should be evident to potential customers via a very short presentation of what the product does and can do.

In practical terms, we can look at how Nintendo presented the Wii and Wii U at E3 conferences. In 2006 Nintendo had Wii Sports (tennis specifically) and that game alone got everything across in a few seconds. Before Nintendo could even go on to tell everyone more about the Wii, people were already sold on it. In 2012 Nintendo had Nintendo Land (Luigi minigame specifically) and that needed a longwinded explanation to prepare people for what was going to happen and further explanation during the gameplay demonstration to tell what was actually happening. That is in a nutshell why the Wii U sucked so hard.

Should Nintendo now after four years of Wii U again try to sell the screen controller idea with NX, they will doom themselves because those four years of Wii U have resulted in almost nothing of value as far as TV + controller screen go. Like I said in the previous post, the Eurogamer rumor does not suggest that Nintendo intends to sell the screen controller idea again. But since you think that Nintendo will try to do it regardless and succeed at it because the Wii U was actually not a bad product... I am at a loss for how I should complete this sentence without getting moderated.

Yeah, nothing in common here, lol. Pikmin 3 already did the "use the Wii U tablet as a secondary screen and play with Wiimotes" set up too. 



No matter what level of hype NX generates, it will always be benefitial for Nintendo to have a smaller time frame between reveal and release. After Wii U proved naysayers that Wii was an exception to a home console business in decline, they really need all the hype they can get.

In terms of marketing and ads, to be more specific, Nintendo has the usual time as they always knew the actual release and acted accordingly.

The only thing that could hurt them would be having a press conference as appealing as 2012's.
Not that more time would automatically convert people to NX but at least it would give them enough time to calm people down.



That time is more than enough to advertise. The Xbox One and PS4 may have been announced sooner, but their advertising started in about the same span of time. (The time after E3 to the launch date)

There was a study done on advertising and it seems there is a balance to be found for advertising for too long of a time before and customers will develop a loathing for the advertisements and hence start ignoring them and too short of a time and the message may not be able to get through. I do believe the Wii U didn't start advertising until September before its launch that is when the push for the holiday rush starts.

The adverting for the NX probably will not start until after the first of next year. They avoid being lost in the Holiday push and then they can advertising during American Football's playoffs/Superbowl, though costly they have done that before. (Pokemon 20th)

The Wii U had a problem with its message of what it was. It featured the pad but I guess didn't drive home that this is an entirely new device. (And currently you usually have to spell everything out for a lot of people.) If they are able to communicate that this is a new way to play, and is a new device. They will do better, though the Wii U had other problems leading up to the release that eventually doomed it fail, it isn't just as simple as 'it was a bad piece of machinery', things are a lot more complicated than that. To put a spin on what was said in Tommy Boy, you can any crap in a box a sell it.



RolStoppable said:

It's not confusing at all that there are difficulties to compare the Wii and Wii U head-to-head in many aspects. That's what should give you a big clue why Wii was successful while Wii U was not. They are two very different products, and the Wii U was poorly conceived. No amount or kind of marketing could have turned it into a success story. People go on and on about how there was confusion and that Nintendo needed to explain the Wii U more and better, but when it comes to selling any kind of product, a good salesman knows that things get troublesome as soon as a product needs to be explained. The best kind of product is one that can sell itself, i.e. the usefulness and purpose should be evident to potential customers via a very short presentation of what the product does and can do.

In practical terms, we can look at how Nintendo presented the Wii and Wii U at E3 conferences. In 2006 Nintendo had Wii Sports (tennis specifically) and that game alone got everything across in a few seconds. Before Nintendo could even go on to tell everyone more about the Wii, people were already sold on it. In 2012 Nintendo had Nintendo Land (Luigi minigame specifically) and that needed a longwinded explanation to prepare people for what was going to happen and further explanation during the gameplay demonstration to tell what was actually happening. That is in a nutshell why the Wii U sucked so hard.

Should Nintendo now after four years of Wii U again try to sell the screen controller idea with NX, they will doom themselves because those four years of Wii U have resulted in almost nothing of value as far as TV + controller screen go. Like I said in the previous post, the Eurogamer rumor does not suggest that Nintendo intends to sell the screen controller idea again. But since you think that Nintendo will try to do it regardless and succeed at it because the Wii U was actually not a bad product... I am at a loss for how I should complete this sentence without getting moderated.

I think we are not communicating well, rather specifically, I'm doing a horrible job at saying what I mean.

We basically agree on WiiU but with clashing wording. I'm saying it was a bad 'vision' but technically a great game console if you 'get' it.  You're saying its a bad 'product' because it shouldn't be complicated to 'get'. I totally agree with you on that. WiiU was a confusing concept where Nintendo could not create a marketable vision, but the game console itself is awesome (to me).

What I'm not saying or at least not intending to say, is that NX is a new WiiU. What I am saying is that NX is a new game console where players who liked the off-TV gameplay will like the portability functionality of the NX without losing typical portable or home console user experience.

What was the one feature anyone who liked the WiiU said was 'awesome'? The ability to play away from TV.

Nintendo tried to make it about disrupted play where the gamepad gives different / improved experience over the TV alone. This was where the vision and in your wording, the product failed to deliver. I can count on one had the number of games that actually did this idea well.

With NX they are recognizing the only reason to want a screen in a controller... portability. 

My statements from a few years ago are the same. NX is a game console with portable and home console functionality. You get a solid portable experience that only Nintendo can actually do well plus the power and typical controller of a home console by using a dock / supplemental device.

 

Use Cases:
As a hermit gamer who glows in the dark, I want to play on my couch-bed on a 120" projection screen so that I can play the same way I play every other console I own.
- Done. NX connects to TV and utilizes ProController.

As a portable gamer who is hunchback, I want to play on my daily bus ride to school so that I can play the same way I have played since I was five.
- Done. NX has portabilty functionality similar to all Nintendo hardware using carts and/or digital.

As a god among men, I want to play my games anywhere and everywhere solely based on my mood at the time so that my gamer life is as true and free as a fat-man at an open buffet.
- Done. Play at work, in bed, on couch with 120" projection screen, on toilet, during sex, w.t.f ever you damn well please. Same game library anywhere.

 

That is how Nintendo markets NX. It shows people playing on a huge TV,  pausing to rush to school/work/sex party, grabbing devices off of cool looking dock and continuing to play as they walk away. They walk out to the audience at the end of the presentation handing them NX devices or handing them controllers to play the same game on a TV. Back to Wii marketing of Wii want to play .. anywhere. Show NEW games that are clearly not Wii-clones. Show people playing with a normal controller as well as on a bus. Show people in bed, outside at pool, at work ... whatever. Just show them playing the same amazing looking Zelda, Mario, Metroid, FIFA, Madden, COD games everywhere.

You don't have to explain that, its clear as Wii Sports.