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Nintendo NX - Are 6 Months Enough Time To Advertise?

Forums - Nintendo Discussion - Nintendo NX - Are 6 Months Enough Time To Advertise?

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JRPGfan said:
Remember how amoung the more common people, people didnt understand that the Wii U was a new console, and not some peripheral for the Wii?

I think nintendo needs a clear message, and to keep repeating it, explaining this hybrid console.
And the longer they have to do so before launch the better.

Yeah you're completely right. They need to get the right message to the masses that it's a hybrid console.



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If there is a full marketing plan ready, then it should be fine. If they need to tune the "Message", then we might be looking at a Wii U whatever marketing.



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For today's industry ? 3 would be enough if only the holiday season wasn't between us and the release.



Of course, let's just hope they won't screw everything up!



                
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PS4 announced in Feb 2013 and launched in Nov 2013. A difference of 9 months.
XOne was announced in May 2013 and launched in Nov 2013. A difference of 6 months.


It seems like consoles are being released much nearer their official unveiling period than usual now.



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Why should it be a problem to inform enough people within 6 months?

Nintendo could add a small app to their next 3DS and Wii U firmware updates like "What is the NX" with pictures and informations and explanations of the unique selling points of the new device. That would inform tens of millions Nintendo gamers for free.

They also can add these informations to Miitomo. They can make it playful, perhaps a quiz about the NX-features, which earn coins and tickets. Another few millions users informed who like Nintendo.

Then we have Pokemon Go... another app which could be used for NX-advertisement and which will reach millions over millions of people.



Loll of course its enough... More than enough... The longer it takes for them to launch it from the announcement date, more the hype will die down.

Plus they wont have to spend as much money continuously advertising it to keep the hype up...



             

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JRPGfan said:
Remember how amoung the more common people, people didnt understand that the Wii U was a new console, and not some peripheral for the Wii?

I think nintendo needs a clear message, and to keep repeating it, explaining this hybrid console.
And the longer they have to do so before launch the better.

Wii U had almost year and half of advertise and Nintendo still failed hard to explain what is Wii U.

Yes, they need simple and clear message, and around 6 months is more than enuf time.



Every other company in the world does OK with 6 months, very, very few products have more than 6 months of lead up. 

Advertising isn't going to sell the system if the system concept itself sucks anyway. People don't buy something just because you make TV ads for it.



I hope NX isn't going to be pushed back to holiday 2017.

Neodegenerate said:
Plenty of time. It isn't always the length, it's the quality.

That's what she said.