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Forums - Nintendo Discussion - Nintendo NX - Are 6 Months Enough Time To Advertise?

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For today's industry ? 3 would be enough if only the holiday season wasn't between us and the release.



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Of course, let's just hope they won't screw everything up!



                
       ---Member of the official Squeezol Fanclub---

Why should it be a problem to inform enough people within 6 months?

Nintendo could add a small app to their next 3DS and Wii U firmware updates like "What is the NX" with pictures and informations and explanations of the unique selling points of the new device. That would inform tens of millions Nintendo gamers for free.

They also can add these informations to Miitomo. They can make it playful, perhaps a quiz about the NX-features, which earn coins and tickets. Another few millions users informed who like Nintendo.

Then we have Pokemon Go... another app which could be used for NX-advertisement and which will reach millions over millions of people.



Loll of course its enough... More than enough... The longer it takes for them to launch it from the announcement date, more the hype will die down.

Plus they wont have to spend as much money continuously advertising it to keep the hype up...



                  

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JRPGfan said:
Remember how amoung the more common people, people didnt understand that the Wii U was a new console, and not some peripheral for the Wii?

I think nintendo needs a clear message, and to keep repeating it, explaining this hybrid console.
And the longer they have to do so before launch the better.

Wii U had almost year and half of advertise and Nintendo still failed hard to explain what is Wii U.

Yes, they need simple and clear message, and around 6 months is more than enuf time.



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Every other company in the world does OK with 6 months, very, very few products have more than 6 months of lead up. 

Advertising isn't going to sell the system if the system concept itself sucks anyway. People don't buy something just because you make TV ads for it.



I hope NX isn't going to be pushed back to holiday 2017.

Neodegenerate said:
Plenty of time. It isn't always the length, it's the quality.

That's what she said.



6 months is just enough to get some good advertising but also shot enough time not to burn people out and allow them to loose interest.



Luke888 said:
For today's industry ? 3 would be enough if only the holiday season wasn't between us and the release.

^ this.

The holidays will limit the impact of whatever they are trying to say, and cut down on the actual time they have to successfully market it.



RolStoppable said:
superchunk said:
Yes.

WiiU success/failure wasn't the time allowed to advertise it was a failure of how it was advertised.

This post of yours can be added to the evergrowing pile of "superchunk was wrong all along" posts. The Wii U failed because it was a terrible product.

What next, superchunk? Are you going to say that Star Fox Zero became a flop because its marketing wasn't good enough?

I think my 'always right' mantra bugs you because I have a better track record than you do. 

Wii U is not a terrible product. It is a great product with no message to drive its value. All in all, its a product where you either get why the gamepad is awesome or you just hate it.

Hopefully Nintendo has learned why Wii with its unique controller was a stellar market success story and Wii U with its unique controller was not. 

Price?
Wii was selling for over $400 on ebay for two years after launch. While WiiU was at $250-300 within months after launch. Nope not price.

Power?
Wii was basically a turbo powered Gamecube and its gap with PS360 is greater than WiiU's with PS4/XB1. WiiU also had the technical cability to run all of the same graphical technologies, at a lower scale of course, as PS4/XB1. Lack of 3rd party games was not lack of power, it was combination of barrier on developing games for WiiU's PowerPC architecture with no middleware support to allow simple scaling against its low install base. Wii's was lack of power, WiiU was lack of middleware to make easy ports.

OS?
WiiU OS is still faster, more flexible, better personalization and easier to use than PS360/PS4/XB1. There are some features WiiU doesn't do, but the user experience is better in almost every way, especially when you consider the gamepad.

Comfort?
Gamepad is not heavy, is a dual analog controller and allows you to play in far more comfortable positions due to off-TV support. ProController is crazy light and extremely long battery life. As with going between PS/MS, as soon as the layout is normalized to you, the controllers are very comfortable.

Network?
I don't see any differences playing same games on the different systems. COD is a perfect example that multiplayer is considerably the same between them all. Game sizes / team sizes / voice / etc are all the same. Only difference I can note is the party system that is built-in to XBL and PSN. 

Content?
WiiU absolutely kills the others when it comes to exclusives. All of the games that people clamour about with PS4/XB1 are 3rd party. Nintendo lives on its own IPs. WiiU has a multitude of excellent exclusive content (as well as duds like SFZero).

Of course, content is where its value should have stood out. Content should have been able to demonstrate 1) this is not a Wii AND 2) I MUST play with the gamepad. That is the failure.

Summary, it wasn't a terrible product. It was an awesome product with a terrible vision and delivery. I think NX willl demonstrate why you want a controller with a screen.