http://arstechnica.com/business/2016/08/google-to-punish-sites-that-use-intrusive-pop-over-ads/
Essentially, Google wants search results to favor sites that have the best information and the least annoying advertisements that cover up that information. "While the underlying content is present on the page and available to be indexed by Google," the blog post says, "content may be visually obscured by an interstitial. This can frustrate users because they are unable to easily access the content that they were expecting when they tapped on the search result."
See the URL above for full story. Thought this was relevant to this site as well.