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Forums - Movies & TV - Suicide Squad: 750 - 800 Million needed to break even?

Okie_Loki said:

No China and half of Mexico pulled out, that could have potentially been anywhere between another $50-100 million that this movie supposedly needs. It needs to have a solid second weekend in the U.S. and European countries. At this rate, it may not break $550 million for all we can tell.
Honestly though as I said in another thread, I think this was a fun movie to finish the season.

That's not true. Cinemex withdrew the movie, yes, but Cinépolis took advantage of this and marketed the movie in a big way and now it announced that Suicide Squad its their biggest hit of the year (opening week). Cinépolis has more than 60% of the movie theaters in Mexico and a lot of Cinemex moviegoers just migrated to Cinépolis to watch that movie. SQ earned a lot of publicity because of the Cinemex fiasco and everybody went to Cinépolis to watch the movie, and where there is a Cinemex theater there are like three Cinépolis. So yes, it's a big hit for this movie in Cinépolis and Mexico.



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Soundwave said:
Augen said:

I'd say Avatar had a high threshold to satisfy the studio given the new technology they developed for it.

As others have pointed out they don't take home 800 million, they take home anywhere from 300-500 million of that depending on where revenue comes from.

Given all the accounting practices my simple rule is this, they don't keep making sequels to films that lose money (like they tried to insist about the Harry Potter films losing money).

Yeah Hollywood studios are notorious for lying about what is the true break even point for movies. They want it to be as high as possible so people with back end deals (a percentage of the profits) can take as little as possible. They also want to be able to claim as many tax benefits/filming benefits as they can. 

Personally I don't really believe many of these break even numbers, and I think things like the cost of marketing are grossly inflated by studios. 

Every blockbuster movie basically needs to sell $500-$600+ million to make a profit these days apparently, if that's the case IMO blockbuster movies would quickly be extinct because more than 1/2 of them lose money by that metric. 

Obviously they are not losing money because studios keep investing in bigger budget films. 

Also it's understated that North American theater chains don't actually get much of ticket prices. Most blockbuster movies are front loaded and the studio collects up to 70% of that in actuality, I am dubious about the 55%-45% split. The reason popcorn and soda is sky high in price is because that's basically the only thing movie theaters make money off of. 

That's because marketing costs are rising. Take your beloved Ghostbusters, for eg, $144M production budget and $100M marketing budget for a total of $244M. So, yeah, it does need $500M WW to break even.



Lawlight said:
Soundwave said:

Yeah Hollywood studios are notorious for lying about what is the true break even point for movies. They want it to be as high as possible so people with back end deals (a percentage of the profits) can take as little as possible. They also want to be able to claim as many tax benefits/filming benefits as they can. 

Personally I don't really believe many of these break even numbers, and I think things like the cost of marketing are grossly inflated by studios. 

Every blockbuster movie basically needs to sell $500-$600+ million to make a profit these days apparently, if that's the case IMO blockbuster movies would quickly be extinct because more than 1/2 of them lose money by that metric. 

Obviously they are not losing money because studios keep investing in bigger budget films. 

Also it's understated that North American theater chains don't actually get much of ticket prices. Most blockbuster movies are front loaded and the studio collects up to 70% of that in actuality, I am dubious about the 55%-45% split. The reason popcorn and soda is sky high in price is because that's basically the only thing movie theaters make money off of. 

That's because marketing costs are rising. Take your beloved Ghostbusters, for eg, $144M production budget and $100M marketing budget for a total of $244M. So, yeah, it does need $500M WW to break even.

People don't also notice that the marketing expense for for theatre is different for the one for DVD/Streaming, which can add more to that cost of marketing (sometimes it can be a lot as well, and sometimes it can be nothing at all), and cause a flop in Home distribution as well. 



 

Roderic_Blackwood said:
Okie_Loki said:

No China and half of Mexico pulled out, that could have potentially been anywhere between another $50-100 million that this movie supposedly needs. It needs to have a solid second weekend in the U.S. and European countries. At this rate, it may not break $550 million for all we can tell.
Honestly though as I said in another thread, I think this was a fun movie to finish the season.

That's not true. Cinemex withdrew the movie, yes, but Cinépolis took advantage of this and marketed the movie in a big way and now it announced that Suicide Squad its their biggest hit of the year (opening week). Cinépolis has more than 60% of the movie theaters in Mexico and a lot of Cinemex moviegoers just migrated to Cinépolis to watch that movie. SQ earned a lot of publicity because of the Cinemex fiasco and everybody went to Cinépolis to watch the movie, and where there is a Cinemex theater there are like three Cinépolis. So yes, it's a big hit for this movie in Cinépolis and Mexico.

Interesting! Just out of curiosity, do you live in Mexico or were you just watching that situation closely? Because that is some decent speculation/information. Last I had heard was Cinemex had about a 50% share in the Mexican market and thus is why I originally stated half of Mexico would be out. Thanks for posting. 



To be honest, it's not a great movie. It's a fun movie... It's a good movie.... But it's also a VERY flawed movie that doesn't really fit in to the DCEU.

I mean, can you honestly see ANY of these characters even giving Batfleck a challenge? They should all be dead, because Batfleck would have murdered them all.

Next, Batfleck seems to be FAR more unstable mentally than anyone in Arkham, and he's killed a lot more people by the looks of it. I always figured Batfleck murdered due to the escalation of violence and murder in Arkham, but it seems the only person in the rogue gallery that anywhere near as old as himself is Deadshot.

As a universe, the series is a freaking disaster. It seems to have went WAY to dark in the tonality of BvS, then FAR to light in Suicide Squad.



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Okie_Loki said:

Where to begin?

$175 million movie budget.
$10 million for re-shoots.
$100 million for all marketing (advertising).

Those are the numbers that we've been consistently told and seem relatively verifiable. That total is $285 million and studios usually take, on average throughout a films theater run about .50 on the dollar (half). It can be more or less depending on the theater and/or market.

To say that this film needs $800 million to BREAK EVEN is either complete clickbait or is a way to degrade the film ala Batman v Superman. The latter it was said would need $800 million to break even, and once it did, people across the Internet said it needed $1 billion to be credited as any type of success. Go figure...

This film needs maybe $650 million to break even and start turning pure profit (would equal about $325 million back to the studios). I just don't understand why we have to have these debates (they turn into arguments instead of just being easy conversations). If studios are really pouring this much money into these movies for the product we receive (budgets seem really bloated relative to all in all mediocre or just decent finished products) and thus need x amount in return, they're doing something wrong.

The $175M budget includes the reshoots which cost $22M.



bigtakilla said:
To be honest, it's not a great movie. It's a fun movie... It's a good movie.... But it's also a VERY flawed movie that doesn't really fit in to the DCEU.

I mean, can you honestly see ANY of these characters even giving Batfleck a challenge? They should all be dead, because Batfleck would have murdered them all.

Next, Batfleck seems to be FAR more unstable mentally than anyone in Arkham, and he's killed a lot more people by the looks of it. I always figured Batfleck murdered due to the escalation of violence and murder in Arkham, but it seems the only person in the rogue gallery that anywhere near as old as himself is Deadshot.

As a universe, the series is a freaking disaster. It seems to have went WAY to dark in the tonality of BvS, then FAR to light in Suicide Squad.

Batfleck goes out of his way to save Harley Quinn. He also doesn't beat the shit out of Deadshot in front of her daughter (something the animated series Batman is not averse to). Tonally, no shared movie universe is consistent. Different directors, different genres of movies...

And about the age, you're forgetting that the Joker and Killer Croc are older than Batman. The only member of his rogue gallery younger than him is Harley Quinn.



Okie_Loki said:

Where to begin?

$175 million movie budget.
$10 million for re-shoots.
$100 million for all marketing (advertising).

Those are the numbers that we've been consistently told and seem relatively verifiable. That total is $285 million and studios usually take, on average throughout a films theater run about .50 on the dollar (half). It can be more or less depending on the theater and/or market.

To say that this film needs $800 million to BREAK EVEN is either complete clickbait or is a way to degrade the film ala Batman v Superman. The latter it was said would need $800 million to break even, and once it did, people across the Internet said it needed $1 billion to be credited as any type of success. Go figure...

This film needs maybe $650 million to break even and start turning pure profit (would equal about $325 million back to the studios). I just don't understand why we have to have these debates (they turn into arguments instead of just being easy conversations). If studios are really pouring this much money into these movies for the product we receive (budgets seem really bloated relative to all in all mediocre or just decent finished products) and thus need x amount in return, they're doing something wrong.

There is no way that the marketing budget of this movie is only $100M.  That's as much as the budget for Ghostbusters (2016.) That movie was pushed decently hard, but nowhere near as hard as this movie was.  I couldn't go a commercial break, on any channel, without seeing an ad for this. They even got the guys from Impractical Jokers to push it every break, which was quite annoying.



This movie was actually really good. I didn't expect it to be that good



Okie_Loki said:
Roderic_Blackwood said:

That's not true. Cinemex withdrew the movie, yes, but Cinépolis took advantage of this and marketed the movie in a big way and now it announced that Suicide Squad its their biggest hit of the year (opening week). Cinépolis has more than 60% of the movie theaters in Mexico and a lot of Cinemex moviegoers just migrated to Cinépolis to watch that movie. SQ earned a lot of publicity because of the Cinemex fiasco and everybody went to Cinépolis to watch the movie, and where there is a Cinemex theater there are like three Cinépolis. So yes, it's a big hit for this movie in Cinépolis and Mexico.

Interesting! Just out of curiosity, do you live in Mexico or were you just watching that situation closely? Because that is some decent speculation/information. Last I had heard was Cinemex had about a 50% share in the Mexican market and thus is why I originally stated half of Mexico would be out. Thanks for posting. 

I live in a small town in Mexico where we have only Cinépolis. The closest major city is Guadalajara where there are 24 Cinépolis and only 4 Cinemex (one of them is a brand new complex). In the last couple of years Cinemex has been buying small chains like they did before when they bought other major brands like Cinemark so their share is almost reaching Cinépolis in terms of complexes but in terms of theaters and attendants Cinépolis has more than 60% of the share. Most of the major cities where Cinemex is sligthly stronger than Cinépolis (like León or México City) you can find one Cinépolis complex per every Cinemex or two, but in most of the country there are more Cinépolis and you can find both in all medium and large cities but in small cities like mine? Just Cinépolis or other smaller chains. Meaning that if Cinemex doesn't have Suicide Squad the only thing you have to do is go to other theaters, like Cinépolis. Unless you're a die hard fan of either brand, most of the people don't care and they go where the movie they want is showed. In the case of Guadalajara where the newest Cinemex is (Vallarta Avenue) you just have to walk 10 minutes in order to go to the nearest Cinépolis. Cinépolis facebook page is full of ads and promotions of Suicide Squade because they're receiving all the customers from Cinemex who bought their tickets in advance so it's not a lost for the movie, is a win win for Cinépolis and Warner Bros (the bad promotion Cinemex received after the fiasco was big, there are memes and news and there are people wondering "well, I didn't know about the movie but let's go and watch why all the fuss") and a terrible lost, in terms of earnings and image for Cinemex.