Nintendo Co. shares plunged after the company said late Friday that the financial impact from the worldwide hit Pokemon Go will be limited.
Shares sank 17 percent as of 10:48 a.m. in Tokyo, wiping out $6.3 billion in market value. The company cannot fall more than 18 percent today in Tokyo, as per exchange rules on the maximum a stock can move per day.
The correction comes after Pokemon Go’s release in early July almost doubled Nintendo’s shares through Friday’s close, adding $17.6 billion in market capitalization. Nintendo is a shareholder in the game’s developer Niantic Inc. and Pokemon Co., but has an "effective economic stake" of just 13 percent in the app, according to an estimate by Macquarie Securities analyst David Gibson.