By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Sales Discussion - NPD will start tracking digital sales (July NPD delayed one week)

Barkley on 11 July 2016
hanssolo said:
Barkley said:

So give me a source, because I can't find any mention of them saying that. It's hard to believe because it's a ridiculous statement. No retail game gets a 50% Attach Rate. While digital is MUCH bigger now then it was just a couple of years ago it is no where near the levels you suggest on console.

assumptions around full game downloads, we assume that we're continuing to see growth that we saw, like we saw in the past year. Industry now is above 30%. I think it's reaching 32%. And we're fairly consistent with that, with some titles, as we mentioned in the script, that are well north of that.

Gen 4 Madden, for example, is well north of 50% when you look at a full-year number. Y

Another part of that document says this "We saw strong growth in digital downloads in FY16. For example, downloads of Madden for all consoles are up 50% year on year". So I believe the 50% you have quoted is in relation to digital sales, Over 50% increase in digital sales for Madden Titles. It's an interesting read I'm looking through it some more just to make sure.



Around the Network
hanssolo on 11 July 2016
Barkley said:
hanssolo said:

assumptions around full game downloads, we assume that we're continuing to see growth that we saw, like we saw in the past year. Industry now is above 30%. I think it's reaching 32%. And we're fairly consistent with that, with some titles, as we mentioned in the script, that are well north of that.

Gen 4 Madden, for example, is well north of 50% when you look at a full-year number. Y

Another part of that document says this "We saw strong growth in digital downloads in FY16. For example, downloads of Madden for all consoles are up 50% year on year". So I believe the 50% you have quoted is in relation to digital sales, Over 50% increase in digital sales for Madden Titles. It's an interesting read I'm looking through it some more just to make sure.
                               

if last year was 35% for madden, 50% YoY grow will get you above 50% full game digital download
just read some last year investor calls. digital full game downloads for the whole company were in the 20ths.
so all games and all regions combined. and the fact, that some games and region have higher and other lower dd attachrates did not change ;)

35% for madden last year is totally fine (not launch window ofc, but after several digital pricepromotions and backlog sales)



SWORDF1SH on 11 July 2016
hanssolo said:

Industry now is above 30%. I think it's reaching 32%.

And those few sentences right there are the most important. Why did you even disagree with my first comment? Industry is at 32%. Not select titles you choose, the industry. 



hanssolo on 11 July 2016
SWORDF1SH said:
hanssolo said:

1- well this is NPD, so the us market we're talking about
Madden is an kind of "us market" only game. that's the reason, for the high digital attachrate. a game like fifa has a way lower digital attachrate

 
2- the sources are ea conference call and the 3- leaked 30% frist week dd attachrate for halo 5

 

4- i just found it weird you said years.  one year yes, but it won't even take 3 years to be over 50% full digital game download for games like uncharted or tombraider.
5- retail new game sales today are pretty much just 3 things anymore.
Huge longlasting games like GTA, Minecraft etc. Initial sales for the hottest new big release. Giftgiving in the holiday.

This is all part of the reason, why today is great news. You will be amased to see games like Battlefield 4 back in NPD top 10 due to digital backlog sales

Before we can go further I need you do address some of the stuff you just said because I've been in debates like this before where stuff doesn't get addressed properly and before you know it the argument shifts, goal posts are move and you end up no where. 

1- What the hell are you talking about?

2- Source please, you know, a link. 

3- Source, and how do you get 50% from 30%

4- I said within the next few year. That means within the next 2 years. A.k.a less than 2 years. Not 3 years like you are trying to claim.

5- Relevance of this statement

1. NPD tracks digital sales in the us. digital sales in the us are higher than digital sales in europe, japan or the rest of the world
2. my other posts
3. the source was ZhugeEx. don't know his original source, but he is trustwothy. digital attachrate just increases over time. you get form 30% launch to 50% pretty quickly. Madden 16 was also only 3X% launch and end of Q1CY2016 EA reported 50% - backlog sales are digital these day (you want a source - read ea investor call transscrips)
4. several years is not less than 2 years in the eyes of some1 no being you. several are several years.  2 minimum or more. if you meant less than 2 year, just say less than 2 years and people don't claim 3 years as several years - lol
5. relevance of your statement? just a point i made.

 

SWORDF1SH said:
hanssolo said:

Industry now is above 30%. I think it's reaching 32%.

And those few sentences right there are the most important. Why did you even disagree with my first comment? Industry is at 32%. Not select titles you choose, the industry. 

  correct. even the industy as a whole is at over 30% for worldwide DD at the start of 2016
and you said 50% within several (aka 2 according to you) years. i just disagree there for the US as a region



ZhugeEX on 11 July 2016
hanssolo said:

3. the source was ZhugeEx. don't know his original source, but he is trustwothy. digital attachrate just increases over time. you get form 30% launch to 50% pretty quickly. Madden 16 was also only 3X% launch and end of Q1CY2016 EA reported 50% - 

 

 

Digital sales were up 50% YoY. 



Around the Network
hanssolo on 11 July 2016
ZhugeEX said:
hanssolo said:

3. the source was ZhugeEx. don't know his original source, but he is trustwothy. digital attachrate just increases over time. you get form 30% launch to 50% pretty quickly. Madden 16 was also only 3X% launch and end of Q1CY2016 EA reported 50% - 

 

 

Digital sales were up 50% YoY. 

i meant you are the source for the 30% first week dd attachrate for halo 5 in the us. not the EA investor call stuff.
they made 2 statements. 

For example, downloads of Madden for all consoles are up 50% year on year, and we expect this trend to continue

Gen 4 Madden, for example, is well north of 50% when you look at a full-year number



SWORDF1SH on 11 July 2016
hanssolo said:
SWORDF1SH said:

And those few sentences right there are the most important. Why did you even disagree with my first comment? Industry is at 32%. Not select titles you choose, the industry. 

  correct. even the industy as a whole is at over 30% for worldwide DD at the start of 2016
and you said 50% within several (aka 2 according to you) years. i just disagree there for the US as a region

I didn't say several but ok. You do realise that your claim of 1 year is within a "few" years right? Just saying! 

Anyway you're taking the interpretation of my statement way too serious and one i stand by for WW digital and US digital sales.



Azuren on 11 July 2016

Wonderful news



Watch me stream games and hunt trophies on my Twitch channel!

Check out my Twitch Channel!:

www.twitch.tv/AzurenGames

SWORDF1SH on 11 July 2016
ZhugeEX said:
hanssolo said:

3. the source was ZhugeEx. don't know his original source, but he is trustwothy. digital attachrate just increases over time. you get form 30% launch to 50% pretty quickly. Madden 16 was also only 3X% launch and end of Q1CY2016 EA reported 50% - 

 

 

Digital sales were up 50% YoY. 

While you're here ZhugeEX, can I pick your brains for one moment?

What's you opinion on when digital will pass 50% for AAA releases on console? Both for US and WW?



ZhugeEX on 11 July 2016
SWORDF1SH said:
ZhugeEX said:

Digital sales were up 50% YoY. 

While you're here ZhugeEX, can I pick your brains for one moment?

What's you opinion on when digital will pass 50% for AAA releases on console? Both for US and WW?

Considering the US was around ~25% a year or so back, and now at ~35% this year, I wouldn't expect it to take too long for that to happen.

It won't happen tonight though, I'd give it a few more years in the U.S. at least. Countries outside the US have always been behind the curve though when it comes to digital adoption so I imagine it'll take them longer.