My "guess" is they all have a lot of concern about the competitors being able to use accurate data to data mine and model their sales, specials, dlc etc in order to gain a competitive advantage and even target their audience and they are probably right. Accurate and timely information is incredibly valuable with digital.

Good news!

huh? games like halo 5 and madden 16 are already at 50%. and overwatch probably, too. if not right now, it will in some (very) few months :)
i wonder though, if subscriber will get more details than the press. and actual attachrates. so retail, vs digital figueres. and paticipating publisher will get even more

MS and Sony would proably get digital attachrate for third party titels on the opponent plaform to see how diffent they perform. and do better target marketing. get to know your audience better, etc. right now, they only have theire own data. So the question is what's more impoartant. protect the own data, or get the data form the others

First of all sources.

Second, on the whole we aren't at 50% digital for AAA console games. Why are you picking out a few exceptions? 

well this is NPD, so the us market we're talking about
Madden is an kind of "us market" only game. that's the reason, for the high digital attachrate. a game like fifa has a way lower digital attachrate
the sources are ea conference call and the leaked 30% frist week dd attachrate for halo 5

i just found it weird you said years.  one year yes, but it won't even take 3 years to be over 50% full digital game download for games like uncharted or tombraider.
retail new game sales today are pretty much just 3 things anymore.
Huge longlasting games like GTA, Minecraft etc. Initial sales for the hottest new big release. Giftgiving in the holiday.

This is all part of the reason, why today is great news. You will be amased to see games like Battlefield 4 back in NPD top 10 due to digital backlog sales

No.... Unless you have a source I strongly disagree. Those games aren't even CLOSE to 50% digital. Especially Madden, if anything sports games such as Madden, Fifa, NBA, NHL have a Lower digital attach rate than most games.

Uncharted 4 is probably under 20% digital, I doubt there is any game with a digital proportion above 30%.

ea said that. there is nothing to disagree about. and why is it even hard to believe?
madden is an "online game" madden is only popular in the us, the region with the by far highest digital attachrate among console owners.

  people should stop underestimating digital.
halo 5 had 30% first week alone in the us
minecraft is huge digital - pc and mobil is 100% and even console is probably in the ~70%
big digital games like rocked league and ori get a retail release after a successful digital launch
destiny is above 50% 3 years after release for sure, as we know backlog sales are mostly digital these days

So give me a source, because I can't find any mention of them saying that. It's hard to believe because it's a ridiculous statement. No retail game gets a 50% Attach Rate. While digital is MUCH bigger now then it was just a couple of years ago it is no where near the levels you suggest on console.

http://files.shareholder.com/downloads/ERTS/2254485343x0x891475/580FDCA8-6FAF-46CF-9B03-8C583A5F5E61/EA-Transcript-2016-05-10T21_00.pdf

Blake Jorgensen - Electronic Arts Inc. - CFO Extra content obviously was dominated by Ultimate Team, but also FIFA Online 3 in Asia continues to grow, which falls in that. We saw continued growth of our original Star Wars product, Star Wars: The Old Republic, as well as extra content associated with The Sims, with Battlefield, Battlefield 4, and obviously the start of the Battlefront extra content. The bulk of that, though, is on the components I just mentioned, really drove the outsized performance in the quarter for extra content.
In terms of guidance going forward, assumptions around full game downloads, we assume that we're continuing to see growth that we saw, like we saw in the past year. Industry now is above 30%. I think it's reaching 32%. And we're fairly consistent with that, with some titles, as we mentioned in the script, that are well north of that.
Gen 4 Madden, for example, is well north of 50% when you look at a full-year number. You're starting to see dramatic movements there. We should see greater improvement next year, because we won't have the skewing towards physical that we saw in the Battlefront gift giving, that we saw

Before we can go further I need you do address some of the stuff you just said because I've been in debates like this before where stuff doesn't get addressed properly and before you know it the argument shifts, goal posts are move and you end up no where. 

1- What the hell are you talking about?

2- Source please, you know, a link. 

3- Source, and how do you get 50% from 30%

4- I said within the next few year. That means within the next 2 years. A.k.a less than 2 years. Not 3 years like you are trying to claim.

5- Relevance of this statement