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Forums - Microsoft Discussion - Phill Spencer Denies Rumors of Xbox Brand Leaving the Console Market!

The brand did seem to be in danger of the chopping block around the start of this gen with the management changes and XBO's disastrous reveal, but now with new consoles definitely on the way that doesn't seem to be the case any time soon. Their strategy has definitely changed though with the full shift to W10 over exclusives.



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People have been claiming this for years and years. You throw enough shit at the wall, eventually something will stick. And then they'll claim they were right all along :)



Dyllyo said:
Wright said:

 

Everytime SEGA is brought up people can only point out to Sonic failure, ignoring the success of almost everything else SEGA has made. I don't care if Sonic failed (I was never a fan of that mascot to be honest), it is undeniable that SEGA is producing quality software right now. Just like everyone else, they have the right to produce some crappy games from time to time.

Actually, Sonic is easy to bring up because it was the only thing that WAS remotely successful Sega did. Everything else WAS garbage :)

If you're talking about Sega's entire backlog and think Sonic is the only good thing they made.... you're not a gamer.



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LudicrousSpeed said:
People have been claiming this for years and years. You throw enough shit at the wall, eventually something will stick. And then they'll claim they were right all along :)

Such wisdom you carry! 



KungKras said:
Mr Puggsly said:

Here's the real question, do you think they're going to make a TV media device?

That's what Xbox really is, its their successful way into the living room. Five years from now I anticipate a newer Xbox One.

Remember that the Xbox was a reaction to Ken Kutaragis plan to take over the living room with the Playstation platform and eventually disrupt Microsoft's PC OS business. Sony doesn't have this as their console strategy anymore so Microsoft doesn't have to "take over the living room" anymore. Smartphones and tablets are a much bigger threat to Microsoft right now, so that's where they are going to put all their effort.

I think they might use the Xbox to make windows 10 media PCs to compete against smart TVs.

The thing is the "living room" device is still a pretty significant market and Xbox has a good share of that market. Hence, getting rid of Xbox is throwing away a lot of market share that can also be used to push other products outside of games. So I don't see Xbox just going away like some think/hope.

I agree mobile devices are a bigger threat long term which is why MS has continued in that market. Albeit with little if any success.



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Mr Puggsly said:

The thing is the "living room" device is still a pretty significant market and Xbox has a good share of that market. Hence, getting rid of Xbox is throwing away a lot of market share that can also be used to push other products outside of games. So I don't see Xbox just going away like some think/hope.

I agree mobile devices are a bigger threat long term which is why MS has continued in that market. Albeit with little if any success.

Who? If it's just a few people then can you and others stop trying to convince yourself that a good percentage of people think that Xbox is going to disappear.

Like my previous post, most people think that MS are taking the Xbox brand more PC over the next few year and Scorpio could be the first step. This doesn't mean that MS will stop making hardware that sits under you TV. Think Steam Box with a disk drive. 



KungKras said:
They're eventually going to leave.

It's just not going to be in the traditional way.

The Xbox is going to be absorbed into Windows 10 and/or Windows 11. It's already happening with all the games working on both platforms. Microsofts actions speak louder than Phil Spencers words on this.

TWO new consoles are being launched within the next two years which is more than they released in the last 3. Yet nobody claims they are leaving until after we learn of the Scorpio. 

I think people just like to say the opposite of what is infront of them sometimes. 



Richmyster6907 said:
KungKras said:
They're eventually going to leave.

It's just not going to be in the traditional way.

The Xbox is going to be absorbed into Windows 10 and/or Windows 11. It's already happening with all the games working on both platforms. Microsofts actions speak louder than Phil Spencers words on this.

TWO new consoles are being launched within the next two years which is more than they released in the last 3. Yet nobody claims they are leaving until after we learn of the Scorpio. 

I think people just like to say the opposite of what is infront of them sometimes. 

Maybe we should find out about Scorpio before we know more about their direction. I think they are going PC but continue with hardware. They won't drop Xbox but their hardware will be Steambox like. This should enable MS to be both in the PC and Console market in a unified ecosystem.

I think it's clear MS wants a good chunk of the PC market, we just don't know how they will go about it.



Slimebeast said:

The "always on" fiasco was the beginning of the end. Xbix One losing all its exclusives to PC was another step in this process.

Xbox Scorpion is like a quite powerful PC in a box. And since Xbox got rid of all its exclusives to PC, Scorpion is gonna fail in sales against Sony.

Gradually in 2017, Microsoft will cancel games it thinks have low chance to become profitable. This has the effect that gamers really can see how the Xbox console exclusive lineup of games is much smaller than Sony's. This is talked about lot in E3 2017.

The key next step towards Microsoft leaving the business is when it becomes clear that all the Xbox Windows PC games (the PC versions of Qunatum Breaks, Scalebound, Gears of War 4, Halo 6, Forza Horizons 3 etc) have failed because PC gamers dislike the Windows store. The MS PC games strategy has zero chance to succeed if they don't put the games on Steam. But that on the other hand would cut all the profits from the PC games and there wouldn't be any platform. So Microsoft is in a roch and a hard place.

At that point, when at the same time, now we're in 2018, Xbox is being outsold 3 to 1 by Sony in the console market, Microsoft will realize it's a lost cause and the Xbox brand will be sold for cheap to another company. This could happen already in 2018. After this there is total collaps. Selling a console just doesn't work. The aura of negativity and failure is too strong and gamers will feel it. The other company realizes that there's nothing to do, Xbox Scorpion sales just keep declining, so they will cease supporting the platform, terminate all remaining games in developent and within another 1- 1.5 years, that should be the year 2019, it's all declared dead.

Most of this sounds like wishful thinking. There not going to leave the Console Market anytime soon. 



Swordmasterman said:
Slimebeast said:

The "always on" fiasco was the beginning of the end. Xbix One losing all its exclusives to PC was another step in this process.

Xbox Scorpion is like a quite powerful PC in a box. And since Xbox got rid of all its exclusives to PC, Scorpion is gonna fail in sales against Sony.

Gradually in 2017, Microsoft will cancel games it thinks have low chance to become profitable. This has the effect that gamers really can see how the Xbox console exclusive lineup of games is much smaller than Sony's. This is talked about lot in E3 2017.

The key next step towards Microsoft leaving the business is when it becomes clear that all the Xbox Windows PC games (the PC versions of Qunatum Breaks, Scalebound, Gears of War 4, Halo 6, Forza Horizons 3 etc) have failed because PC gamers dislike the Windows store. The MS PC games strategy has zero chance to succeed if they don't put the games on Steam. But that on the other hand would cut all the profits from the PC games and there wouldn't be any platform. So Microsoft is in a roch and a hard place.

At that point, when at the same time, now we're in 2018, Xbox is being outsold 3 to 1 by Sony in the console market, Microsoft will realize it's a lost cause and the Xbox brand will be sold for cheap to another company. This could happen already in 2018. After this there is total collaps. Selling a console just doesn't work. The aura of negativity and failure is too strong and gamers will feel it. The other company realizes that there's nothing to do, Xbox Scorpion sales just keep declining, so they will cease supporting the platform, terminate all remaining games in developent and within another 1- 1.5 years, that should be the year 2019, it's all declared dead.

Why someone would purchase the Xbox Brand ?, the brand is damaged and already made a lot of mistakes like Rod, the 2013 E3, now all exclusives coming for PC, I think that if a company would want to enter the console market they would have more chances of Success if they make their own console.

I agree, but I think Microsoft still will sell it because that has symbolic value. They don't wanna be the guys who stop making Xboxes, and by selling you can sort of hide a bit of the loser's aura, MS could appear being happy when they're selling. Perhaps as a part of a bigger deal.