Here's an example: First day of sales, you see Skyrim at 50% off and buy it right away because you've been eagerly awaiting to get that game. Two days later, Skyrim goes on a flash sale and reaches a 75% off. What will you do?
Good human being: "F*ck! If I had waited a bit longer, I could have gotten the day a lot cheaper. Oh, well. That will teach me to not hurry and buy right away."
Scumbag: "F*ck! Oh, well. I refund the game back and then re-buy the game again for less taking advantage of its current lower price."
And that's how we ended without flash sales.
That's incredibly harsh labelling those who wanted the lower price scumbags.
In fact I'd say it's a scumbag tactic putting something on sale for one price and then a couple days later offering it an even lower price.
Bet Shiken that COD would outsell Battlefield in 2018. http://gamrconnect.vgchartz.com/post.php?id=8749702