The NX is going to come out of the gate with a bang thanks to Legend of Zelda: Breath of the Wild. The games is going to make the NX a success at launch, but the fast majority of new NX customers are going to be around the age of 30. The 30s gamer have the biggest spending power and are more likely to choose the NX version of Zelda over WiiU. Nintendo can't keep alienating the biggest segment of console owners: mature gamers. The Wii's major sucess was is appeal to all age group even elderly people. Nintendo can't count on 3rd parties to fill in the gap and appeal to mature gamers on their consoles. They must take a more proactive approach and bring more games like Bayonetta, Xenoblade, etc. The trend of making games easier and easier to beat has to end. Sure the game will appeal more to the casual market but casual gamer also have a very small attach rate compare to more hardcore fans. I hope to see much more Nintendo partnership with 2nd party studios. I'm very concern with total lack of information from the NX, the console is supposed to come March 2017. So far we only know that Zelda will release with the console.   

Nintendos games are usually more difficult than your average M rated game. Don't let the cartoony look fool you.

Aren't most Nintendo fans already in their thirties?

I'd say Nintendo games already appeal to people in their 30's that's not the problem, They have a young audience and the old guys who grew up with Nintendo consoles and Its the 18-mid 20's market where they are really lacking and need to bring on board to the NX, How they bring them in I dunno.

That's so funny. I was thinking the exact same thing as I was walking into work this morning. So many so-called mature "AAA" games basically play themselves. Underneath that cutesy Nintendo facade is often a real test of patience and skill.

You mean these people (sitting like schoolchildren around the TV)?

That used to be true back in the 80s and 90s.  Not so much today.

And Mario Maker doesn't count.

Then you need to try something other than Kirby games.

I'm not even in my 20's yet. I think Nintendo is that company that retains fans and continuously creates new ones. That's their secret I guess. Just like Disney but to a better extent even. Most people in their thirties or even mid 20's, that grew up with the NES and GB, are most likely still Nintendo fans. But in order for NX to succeed, they have to be a company that appeals to hardcores and casuals without either knowing the NX is for a specific demographic. So like with Wii, we had some core games from Nintendo at least, as well as casual games from 3rd parties. I think that midpoint is a good area for Nintendo to aim for. For Iwata's sake, don't do another Wii without learning from Wii's mistakes but give the console the same heart, different body parts...if that makes any sense

Reading your post is kind of weird in a sense because most of the more "mature" themed games are actually not only simplified with handholding, scripted story events, qte's and other very linear game designs. But these are also the very same games that the casual players like as well. The new Zelda has shown nothing but it being a core gamers game, simply by the sheer lack of hand holding it does and the complexity of physics. Games like Bayonetta 2 are too complex for the modern day "hardcore" gamer and it's one of the reasons why games with any real difficulty levels don't sell well...