Ever played a game that is otherwise far from scary and at some point it gets into an atmospheric or horror segment in the story that makes you go: "what the hell happened here!?"
It could be a non-scary game taking you to a place where there is:
1) Horror scene
2) Eerie, hunted place
3) Brutal death story segment/tragedy
4) Violent episode
5) etc.
Anything that of the sort that comes to your mind? How did that scene make you feel?
Nintendo is selling their IPs to Microsoft and this is true because:
http://gamrconnect.vgchartz.com/thread.php?id=221391&page=1