Nick Colsey: The thing about the TV is when a consumer goes out to buy a new TV, the first thing that's on their mind, the top of the list is better picture quality. As screen sizes get larger and larger, the average is around 50 inches, but many TVs sold at 65 - 75 inches now, that kind of size you really need the 4K resolution to get that better picture quality. If you're upgrading from a smaller TV to a larger and just sticking with HD resolution, the pixels are going to be more spaced out. The picture quality just isn't going to look as good, so 4K really is a natural progression.
Troy Dreier: Did you say 15 percent of homes in the US now have them?
Nick Colsey: By the end of this year.
Troy Dreier: By the end of this year and what percent can stream? Isn't 15 megs the standard?
Nick Colsey: To the home you need about 25 megs to stream 4K, but an increasing number of homes have that. From an infrastructure perspective, about half of all the homes in the UK can get that speed, whether they subscribe to it or not is a different matter. I think once you've gone out and invested a 4K TV adding a little extra bandwidth to your monthly access program is a small price to pay. That's going to get you the bandwidth that you need. In most cases the homes that are buying 4K TVs are also the homes that have the best bandwidth.
4K looks to be growing it's good to see Sony and MS are getting on board. Hopefully Nintendo Follows the same route.