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Forums - Movies & TV - ‘Warcraft’ Fever Hits China as Advance Sales Reach $20.4 Million

vkaraujo on 06 June 2016

“Warcraft” advance ticket sales in China totaled an impressive $20.4 million on Monday, two days before the launch of the fantasy-adventure.

“Warcraft” brought in the third-highest midnight pre-sales total for China behind “Furious 7” and “Avengers: Age of Ultron.”

Imax pre-sales for “Warcraft” have already reached a record $6 million in China, far ahead of the $3.7 million for “Captain America: Civil War” on the day before opening. It’s also sold out all of the 285 Imax midnight screenings with $825,000 in advance sales, surpassing the $810,000 record for “Furious 7.”

 

The international performance will be especially key for Universal and Legendary, which spent $160 million to produce “Warcraft.” The tentpole will open June 10 in the U.S., where it’s currently on pace for an opening weekend of less than $25 million, which will likely place it behind the launches of “The Conjuring 2” and “Now You See Me 2.”

 

http://variety.com/2016/film/news/warcraft-box-office-china-pre-sales-1201789304/



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vkaraujo on 06 June 2016

Yea, wrong section....



Shikamo on 06 June 2016

Warcraft has launched in my country ( Brazil ) , I watched the movie and really liked it and in my opinion is the best movie of game I've seen :).



     


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binary solo on 06 June 2016
vkaraujo said:

“Warcraft” advance ticket sales in China totaled an impressive $20.4 million on Monday, two days before the launch of the fantasy-adventure.

“Warcraft” brought in the third-highest midnight pre-sales total for China behind “Furious 7” and “Avengers: Age of Ultron.”

Imax pre-sales for “Warcraft” have already reached a record $6 million in China, far ahead of the $3.7 million for “Captain America: Civil War” on the day before opening. It’s also sold out all of the 285 Imax midnight screenings with $825,000 in advance sales, surpassing the $810,000 record for “Furious 7.”

 

The international performance will be especially key for Universal and Legendary, which spent $160 million to produce “Warcraft.” The tentpole will open June 10 in the U.S., where it’s currently on pace for an opening weekend of less than $25 million, which will likely place it behind the launches of “The Conjuring 2” and “Now You See Me 2.”

 

http://variety.com/2016/film/news/warcraft-box-office-china-pre-sales-1201789304/

Good to have a more or less confirmed financial benchmark for profitability. If it manages a worldwide box office of >$300 million then we are looking at a break even movie. It's already made $70 million overseas and with China adding about $30 million it's 1/3 of the way there. If USA opening weekend is $25 million I don't expect it to get much more than $50 million as I expect fans to see it at the opening, but most of the general audience being swayed by the general scepticism towards video game movies along with the low review scores. So we have $150 million pretty much guaranteed, which means it needs solid openings in the remaining significant markets and reasonable legs to get to $300 million.

Personally I think the opening weekends will need to be pretty good because I don't see the movie having legs.



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HeavenlyWarrior on 06 June 2016

I think the movie will have legs, everybody liked it in here



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Lawlight on 06 June 2016
binary solo said:
vkaraujo said:

“Warcraft” advance ticket sales in China totaled an impressive $20.4 million on Monday, two days before the launch of the fantasy-adventure.

“Warcraft” brought in the third-highest midnight pre-sales total for China behind “Furious 7” and “Avengers: Age of Ultron.”

Imax pre-sales for “Warcraft” have already reached a record $6 million in China, far ahead of the $3.7 million for “Captain America: Civil War” on the day before opening. It’s also sold out all of the 285 Imax midnight screenings with $825,000 in advance sales, surpassing the $810,000 record for “Furious 7.”

 

The international performance will be especially key for Universal and Legendary, which spent $160 million to produce “Warcraft.” The tentpole will open June 10 in the U.S., where it’s currently on pace for an opening weekend of less than $25 million, which will likely place it behind the launches of “The Conjuring 2” and “Now You See Me 2.”

 

http://variety.com/2016/film/news/warcraft-box-office-china-pre-sales-1201789304/

Good to have a more or less confirmed financial benchmark for profitability. If it manages a worldwide box office of >$300 million then we are looking at a break even movie. It's already made $70 million overseas and with China adding about $30 million it's 1/3 of the way there. If USA opening weekend is $25 million I don't expect it to get much more than $50 million as I expect fans to see it at the opening, but most of the general audience being swayed by the general scepticism towards video game movies along with the low review scores. So we have $150 million pretty much guaranteed, which means it needs solid openings in the remaining significant markets and reasonable legs to get to $300 million.

Personally I think the opening weekends will need to be pretty good because I don't see the movie having legs.

That's not how it works. $100M grossed in China equals about $25M grossed in the US. It will need closer to $450M to break even if China is a huge chunk of the grossings. Not counting marketing.



Raven on 06 June 2016

Moved to Movies Discussion



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Johnw1104 on 06 June 2016

They chose a poor and confusing time period to try to represent in a single film; something more conventional likely would have done far better (such as Thrall escaping Blackmoore). It's clear from reading the reviews that it's just too much for those who don't already know this story to follow, but those who DO know it seem to enjoy it.

It's nice to hear China is doing well though; maybe it'll make its money back after all.



HeavenlyWarrior on 06 June 2016

This is a lie, I watched the movie with lots of people that didn't know warcraft, and they understood



vkaraujo on 07 June 2016
spurgeonryan said:
Are they paying Child labor to watch the movie for them?

In case someone reports this, there was a story a few years back that they were using child labor to play the game and earn points or something.

Earn points is a understatement. They farmed gold (WoW currency) to sell for real money. Gold farmers were actually doing more money than rice farmers in China back then.

According to a report from a research arm from World Bank, the market was worth about $3 Bn in 2009.

https://www.theguardian.com/technology/2011/may/25/gold-farmers-online-gaming