Improved customization, deeper single player, and new modes for multiplayer and even single player for me.
I personally don't care much for voice chat since I don't speak other languages, don't have many friends who may be interested in this particular game, and it creates an advantage over those who may or may not elect to have party chat. Plus, I think I got what they were saying in communicating through the game. Through the gamepad, I could see what's been inked or not and who is where. It also made it easier for me to squid jump without having to stop and locate where my teammates are since I already know where they are though the gamepad. Hopefully we'll have something akin to the gamepad because I felt I was playing and overseeing the map through real time.
Some of the stuff pointed out here are good as well, though I have a few concerns with others. For example, map creation sounds nice, until you realize how tough it could be to balance the map where both sides can have a even playing field. If even one part of the map is different, it could change the way the map intended to work. I don't know if I could leave that kind of power to gamers.