I wonder if this was part of Microsoft's 'games as services' mandate that was issued to all first party studios. Was Mattrick to blame for all of that? That thing from Rare looks to be of the same mold.
The first wave of content from Microsoft Studios has been somewhat of a mess. I remember when it was said that their new line-up of studios would rival World Wide. It sounds like they need to stop handing out mandates and directions and instead let creators create what they envision. Hopefully that's what Spencer is planning.