SuaveSocialist said:
Indeed they are. It's on pace to outdo Winter Soldier by 344M, which in turn outpaced First Avenger by 344M. They managed to turn a franchise around from a film that lagged behind Superman Returns to a contender for a place among the coveted Top Ten Grossing Movies of All Time. 1) The original plan was to compete head to head against Battle v Superman, but DC recognized a stinker when they saw one and rushed the opening release by about 2 months to avoid a box office bomb. The division of audiences would have resulted in Civil War performing lower than it currently achieves---and initially there was expectation to be directly challenging X-Men: Apocalypse even sooner. Optimistically speaking, Captain America would only haul about 800M (though BvS would have likely only taken 500-650M). 2) It was released in 20 fewer territories and had less of an advertising push than Age of Ultron, by itself rendering it inevitable to fall short of this. And maybe Snyder if he gets thrown out of the Director's Chair for his crimes against cinema. And certainly everyone who spent money on making BvS, thinking that it would be a competitor against The Avengers. |
Do you have an internal source that we don't have? In my opinion, they aren't. The rumour was that they weren't happy with Age of Ultron which saw its gross being a 7.5% from Avengers. Now why would they be happy with Civil War when it cost as much as Ultron and made much less?
2. I'm sure the $1M it would have made in those 20 territories would have made a big difference.
3. Disney didn't think the America name was a problem for China, otherwise they would have changed the name like they did in Russia.
I think Disney are starting to worry about superhero fatigue now. They gave CW everything to match the Avengers - even shoehorned in Spider-Man in the movie and made a big deal out of him being in the movie even though he's just a glorified cameo. Still didn't help.