All consoles this generation are featuring GPUs by AMD, and Xbox and PS4 have even APUs by AMD. The upcoming more powerfull revisions of the PS4 and X1 as well the NX which will also feature all GPUs and CPUs from AMD.
This means that not only will consoles have one single AMD hardware for a given generation but just like with Graphicscards consoles will feature the latest GPU and CPU updates from AMD. Meaning that AMD will get quite a lot of money for its latest APUs who wont go down in price, this money can then go into R&D to make even better hardware for consoles and PC. And because BC will be imported from here on out, there is no chance for Nvidia or Intel to give them an alternative.
I think Nvidias greed is what killed their console bussines. First they didnt want to go down in price for the original Xbox GPUs as MS signed a shady and dumb contract. And then they gave Sony a mediocore GTX7800 for the PS3 instead its latest GTX8800. I think Nvidia will have a troubled future espacially if consoles can replace more and more the PC space with hardware revisions. Same could be true for Intel but i think they werent too greedy they just didnt cared.
Opinions?