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Forums - Website Topics - Who will be the target demo for the NX...

Dunban67 said:
princevenom said:
nintendo fans

how many are there these days?

*looks at the chartz*

About 10 million I guess?



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They need to capture the 12-30 year old market as it seems that most who own a Wii U is either very young or someone who grew up on nes/snes and try to loose the tag of being a kids console.



Hiku said:
ArchangelMadzz said:

Woah Xbox went from 8 million to 20 million in 7 months, that's pretty crazy sales right there

I think Halo 5 time traveled back to 2014 Quantum Break style, and released when Xbox only had 8 million sales.

 

vivster said:
Dunban67 said:

how many are there these days?

*looks at the chartz*

About 10 million I guess?

Well depends. Certainly about 10 million fans who find the wii u worth. What's harder to gauge is how many 3ds fans there is. That's not selling to bad really. 



vivster said:
Dunban67 said:

how many are there these days?

*looks at the chartz*

About 10 million I guess?

10+ million is close-   But that s not enough- 



It's going to be a family console. Deal with it.

Now I did my part and had two children (well, the wife claims she did most of the work) so I can support Nintendo under the premise of providing entertainment for my family.



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SonytendoAmiibo said:
Soundwave said:
I think they should initially target core gamers with it. If its $300-$400 console only for the first holiday, marketing it for kids would be a bad idea.

Sony is rock solid in their position, but Microsoft I'm not so sold on. Take the fight to them and see if they're vulnerable especially if NX is considerably better hardware wise. You never know if you never try.

If it doesn't work out so hot you can always naturally pivot towards more kid-centric marketing in 2017/18 as the product scales down in cost.

I fully agree. But even in the good old days Nintendo never really competed against Sega. Remember "Sega does what Nintendon't." What was Nintendo's response to that attack? It's been a really long time since the Big N competed against anyone. They NEED to get this right.

"Why go to the next level, when you can go lightyears beyond" and "Get N or get out" I believe.



spurgeonryan said:
Not Wii U targeted audience that is for sure.

Not really sure. Casual can be big, but I doubt they can get that back unless the NX really does go everywhere.

Even still, no one got on board with their handheld at $250, and waited until there was a price drop to $200 and lower before hopping on board. Wii U is still selling for $300, 3 years into its life cycle. If NX is like a Wii U but more powerful than a PS4 and has the tech to be played anywhere/anytime how much do you think it is going to cost? Targeting the handheld and home console market at the price range it will probably be released at, they simply cannot target casuals or their handheld audience, which is ironically the same audience people keep bringing up this will appeal too. There's no way if it is as strong as people say and is able to cross stream a game to a tv and a gamepad seemlessly over any distance it would cost less than $350, or probably more like $400. 

I do agree with you though that I'm not entirely sure who this is supposed to appeal to....



what are they going to do to target the Family/casual market-  how will they acomplish building their market share?

 



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Soundwave said:

A deal with Marvel/Disney for games based on those characters would be a smart deal to make, Spider-Man, Avengers, X-Men, etc. are examples of IP that appeal to kids, but appeal equally or even moreso to teenagers and even adults. Nintendo doesn't really have enough of that dynamic. Japanese developers have narrow appeal today, Nintendo needs to wake up and start to collaborate with Western licensees. The console market is 90% in the West now, whether Nintendo likes it or not. 

Or buy the Bond license (it's available and probably cheap). That wouldn't be bad either. 

While I'd love to see exclusive, non-Ninty content, how can Nintendo get away with that, without the interference from MSony?  Its easy to imagine the licensor  using Nintendo as leverage vs the other 2, screwing them over.  There's a reason we haven't seen much of this, aside from neglected orphans like Bayonetta.  The big 2 play dirty and aggressive, and as we know Nintendo does not "compete".

Its kinda sad b/c Nintendo could bring quality and seriousness back to those licenses, but it sounds expensive, not to mention the outsourcing on top of that.