As far as I understood it, cinemas/theatres don't get 50%. Think of it much like the games industry, I mean these games developers and publishers go through all that effort to make the game and the shop takes 50%? Very unlikely considering all they did was let a customer come in and pick it up off the shelf (if they did GAME wouldn't have nearly gone out of business twice). Cinemas are no different, I think they get 20% or so. Remember, the drinks and popcorn is expensive for a reason.

You are right on the advertising thing though, 50% or higher of the original budget, some even match the budget for the film.

Well, the movie is a 7.6 on average, the 90% just means that 90% gave it more than 60/100. People shouldn't confuse these scores. 

Audience gives it atm a 4.5 out of 5 on average. That is very high, sure, but the audience often gives movies higher scores. 

It's not a super great movie but almost no superhero movie is. In my opinion The Dark Knight is maybe even  the only one which deserves to be in the Top 150 of all time. 

But if you just want to have some fun in the cinema with friends without watching movies too serious (I think that's more for watching it at home if you want to analyze everything) then I think Civil War is a really good movie for this and many other superhero movies as well. 

Turns out you are right actually, theatre's get around 20-25% of the gross in the first week of showing a movie, and it increases in weekly increments.

http://www.themovieblog.com/2007/economics-of-the-movie-theater-where-the-money-goes-and-why-it-costs-us-so-much/

Wow do movie theatre's get cheesed lol.

I've seen it twice now. Might go again with my brother-in-law. To me, the film is a masterpiece. The characterization, the script, the ACTUAL emotion (Batman vs. Superman could learn a thing or two from this). It was executed flawlessly, and I'll dive happily right back in.

That is what is great about multiple interpretations.  I watched the cartoon and read comics so the web shooters were a part of the character complimenting his abilities.  I don't worry that much about "yeah, right" in a story where a radioactive spider bites a kid and gives him super strength, sticking to surfaces and sensing danger.

This felt truer to source material I knew which is what I wanted.

Movie theaters aren't better. They take as much for some damn popcorn that I could buy a car from all the money I paid for it^^

It's simply as with petrol stations, they earn a lot of  their money with what they sell beside the main product which people come for. 

The weekly increments is interesting. The idea that the longer it's on the more profit the cinema makes on an individual ticket. 

I remember earlier in the year Hateful 8 wasn't shown at one of the UK's biggest cinema chains due to the deal between distributor and the cinema not coming to terms. Makes me think they (the distributor) wanted too much of the cut first week(s) and Cineworld knew it was going to fall off fast so didn't agree. By the time they might have agreed a deal it was too late, film was out.

Interesting read.

The part about Attack of the Clones taking 100% of the gross for the first week was insane!!!

Hateful 8's release was a mess. Releasing the same week as Star Wars was not a smart move at all!

That's true. It's a movie that few people will actually say is bad, but I can't imagine many people actually loving it. 

So actuals came in and it dropped about $2M from estimates in both domestic and international estimates. The Sunday drop was higher than the studios had anticipated. We'll see how good it does now and whether or not WOM is as strong as it's to be believed. RT also dropped an extra 1% off it's score and .1 off it's average score.

Yeah, Ant-Man was a crowd pleaser in my showing. I'm expecting a nice bump for it's sequel.