With Xbox being more of a service than a hardware platform, one must admit that the Xbox brand has been seriously devalued. To anyone who has a decent PC and a PS4, the decision is straightforward. All Xbox exclusives will be coming out on PC so it simply doesn't matter what hardware upgrades Microsoft give to the Xbox, the PC versions will always remain superior. Therefore there is absolutely no reason to buy dedicated Xbox hardware.

Think about it, with the release of Windows 10, millions of new Xboxes magically appeared out of nowhere, most inferior but many superior to the Xbox One . What reason is there for any of the PCs sporting GTX 980s and 970s with Intel Core i5s and i7s to buy new Xbox hardware? There is no need to upgrade.

In my opinion, this whole brand devaluation is the result of Microsoft viewing the Xbox One as a failure when it actually isn't. Nintendo knows all too well the value of a brand. They could have released their games on PC just like Microsoft is doing now, but if that was ever done, there would be absolutely no anticipation for the NX. We would all shrug and just stick more powerful CPUs and GPUs into our PCs and enjoy our upgraded Nintendo games without the need for their hardware.

This in my opinion is where Microsoft is heading. Microsoft could release new Xbox hardware if they want, but there will be very little hype or anticipation for the next Xbox console because quite frankly, you can already buy the new Xbox right now.

Leave your thoughts.

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EDIT: You know, convience in general is a reason I guess. But then I wonder if anyone woul 'upgrade' ovr and over when the idea of consoles is you don't have to.

If you have a Windows 10 Xbox PC with enough power just play all your Microsoft games there. They want you to. If like me you don't like PCs for gaming wait till this xmas to get Xbox version 2. PC exclusives will be available to xbox as well soon with a unified store.:) Everyones happy.

Yes, there are plenty of reasons to by an Xbox One. It's a sexy console, for starters. Wouldn't mind banging it. PS4 is all edgy but very ugly.

One word: Halo

Plus many other reasons. 

Yes. Because PC's are a pain in the ass to optimise and keep up to date.

If you can be bothered with that... then no.

I'd buy an X1 for its exclusives and for the fact Im too lazy to buy a PC to run the games an X1 can.

The whole argument that people would be content with a decent PC instead of an XBox: What universe do you live in? Very, VERY few people are interested in buying a gaming PC. They want convenient solutions, where the just plug and play. If people in general were so interested in gaming PCs, they would sell A LOT better than they do. PC cater to one type of gamers, consoles to another and touch devices to a third and there are some cross-sections of gamers as well.

The whole notion that X1 games to PC suddenly would turn many gamers towards PS4 or PCs, sounds more like wishful thinking than anything else :).

Nope, unless you like what little exclusives it has and upcoming.