I honestly have no idea why people love it. The only thing I can rationalize, is that GC was their "first system", or so, and they are very nostalgic about it. Because otherwise, in all blunt honesty, it's the worst controller design Nintendo has ever come up with. Wiimote/Nunchuk was kind of silly, yes, but it was more comfortable.
GC controller was fine, and the Wavebird was very convenient. But it also just had so many design flaws, from the TINY (and stiff as fuck) d-pad, to the weird analog (and stiff as fuck) L and R "triggers", to the ridiculously placed and tiny Z button, to the odd button placement that was not conducive to most fighting games, to the comically small second analog, aka "C-Stick" (taking the place of the C buttons on the N64 controller).
All in all, I cannot fathom any actual, practical reason, other than them liking the shape and size, for people to try and claim it as "The best controller ever". Granted, opinion and taste are totally subjective. But I just can't see it. I don't HATE it at all, it's fine. But playing anything that required major d-pad or L/R trigger use, especially, was a pain in the ass. Or rather, fingers.