LOL @ fanboy nonsense. Try again. Try... the only logical conclusion that can be deduced from your thread? I mean.. you're arguing that there are lots of Xbone owners using EA Access to save money on EA games by just getting their fill via trials. Games that they'd otherwise apparently buy, because after all, you say EA is losing "millions of dollars". So if EA is missing millions of dollars, who still has them? Must be the gamers using the service.

The bolded part of your reply is bullcrap. If there were no value, then:

1. People wouldn't be using it, lowering these so called effects on EA sales, and meaning less "millions of dollars" missing.
2. It would not be "clear" that EA was losing sales and missing "millions of dollars".

I mean, the whole premise of your idea is that gamers play the EA games for the trial, get their fill, and decide they don't need to buy the game. So.. what part of that is not a value? By saying the service possibly has no value you are literally saying your entire notion is bullsh.

The problem here is that you're thinking like a fan and I'm thinking about the business model. I once knew a guy who was very popular because he would treat all of his friends to drinks every time they went out. People loved him for it but eventually he realised it was an unsustainable method of keeping friends. I suppose you could say his friends saw value in it but he eventually realised there was no value in it for himself. It was the worse possible value for him but the best possible value for his friends.

I've simplified it for you. I think that should clear it up.

Too bad that doesn't translate to anything applicable to EA Access and EA in any way whatsoever. Basically you had a bunch of freeloading friends. EA Access users give EA money.

Money that EA wouldn't see otherwise. What EA Access does is give EA a piece of the rental/used game pie. A piece that, however small, is still larger than what they'd get from Gamestop or Ebay (nothing). Not to mention, those who use EA Access are much more likely to buy digital, which nets more money for EA than retail.

Either way you wanna slice it, you're talking about EA killing the deal because customers are finding it much more valuable than EA imagined they would. And to that I would say.. no? You don't see MicroSony canceling free* games every month because it might affect game sales.

And it doesn't matter what perspective you look at it from. They are connected. If EA makes the service less valuable, they fix one problem but create another.

There probably are those who play 10h trial and won't buy the game, that's for sure. Most likely some/many of them would have never played the game anyway, would have pirated it or bought it second hand. At least now they're paying EA anyway. I can't see this as a bad business model and until there's more data about it than some forum posts, this discussion is pointless.

If EA Access was profitable it would be on PC by now. The only reason EA would hold back is if they consider it a net loss. Good for the consumer doesn't always mean good for business.

It's a great service though. I haven't bought an EA game since. Between the 10 hours and how quickly games are added to the vault, I priorities non-EA games for my purchasing habits. There are plenty of other games to occupy my time until EA titles get added to the vault.

I actually played the Beta and was turned off from Star Wars. Still have my 10hrs tho. I've bought and really liked Dragon Age and Madden from EA Access. I wouldn't have played DA without EAA. If there is one of their games I want day one I just go ahead and get from them. I'm a Dragon Age fan because of this and back to being a Madden fan(maybe)

How does one model translate to all platforms though?, what makes you think all PC gamers would accept something like EA accesss without EA thinking if it's right for the platform. Not every business model works for every platform or anything else, this is why we have different models in the first place, if everything ft everywhere we'd have less models.

The feature is probably temporary anyway, to draw in subscribers. Once the vault contains more games they will cut the feature.

With that logic XBL Gold ain't profitable on consoles because that subscription model failed on PC.

The rules on PC are different... much more competition (Steam, EA Origin, GOG, Uplay, Battlenet, Humble Store,...) with free stuff (Steam free weekends, Origin Game Time...) or very good bargains (Humble bundles, Steam deals,...) which make it hard for a new subscription service to show its advantages.

Gold and PS+ are different services though, Gold on PC would never work because PCs are open platforms, you have choice of markets and services, some games do not require even the use of steam or anything other than the PC itself and their own client to gain access to the games servers. Xbox is not open, it's limited to Xbox games only and Live only. Games though Xbox and PS require those platforms.

I don't think there is a service to compete against EA Access on PC, all you do is pay £30 a year and you get all those games. Every other service/shop you buy the games.

In my view the service is a good one but wonder how long until people get tired of the only games appearing on it being Madden and FIFA.