By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Gaming Discussion - Black Ops 3 is the biggest entertainment launch of 2015, earns over $550 million in first 3 days

ZhugeEX on 11 November 2015
ethomaz said:
ZhugeEX said:

No. Sold through to end users. 

They used shipped units to retail... it was confirmed in the last two PR about CoD.

 

Have you read the press release?

 

In its first three days, the blockbuster title exceeded $550 million in sell-through worldwide, according to Activision estimates

Around the Network
Teeqoz on 11 November 2015
ethomaz said:
ZhugeEX said:

No. Sold through to end users. 

They used shipped units to retail... it was confirmed in the last two PR about CoD.


http://investor.activision.com/releasedetail.cfm?ReleaseID=942102

They specifically say sell-through.



ethomaz on 11 November 2015
ZhugeEX said:

Have you read the press release?

 

In its first three days, the blockbuster title exceeded $550 million in sell-through worldwide, according to Activision estimates

Yeap I read... I will try to find the previous PRs.



ZhugeEX on 11 November 2015
ethomaz said:

I don't think sell in will be that much higher than 8m shipped for example.

8m x $60 = $480m (if you include special edition then you will have close to $550m).


That's not how it works buddy. 



ethomaz on 11 November 2015
ZhugeEX said:

That's not how it works buddy. 

It is a estimate for launch... the avg. price will be near $60 for each copy... remember it is revenue.



Around the Network
ZhugeEX on 11 November 2015
ethomaz said:
ZhugeEX said:

That's not how it works buddy. 

It is a estimate for launch... the avg. price will be near $60 for each copy... remember it is revenue.


That's still not how it works...



ethomaz on 11 November 2015

You are right @ZhugeEX about the sold to consumers... only Ghosts and AW they used shipped numbers revenue.

http://investor.activision.com/releasedetail.cfm?releaseid=804829



RJ_Sizzle on 11 November 2015
ZhugeEX said:

That's around ~7.5m sold in the first 3 days based on that revenue figure.

Activision are quoting sell through here. 

Yup, CoD is here to stay.



ethomaz on 11 November 2015
ZhugeEX said:

That's still not how it works...

I guess it is for revenue... they use the MSRP price to estimate revenue.

$550m is about 9m units at $60.

But you need to acount for special or collector editions that drives down the number of units.

Anyway I agree with you estimate but I guess it can be 8m at high end.

PS. It is way less than old titles but better than Ghosts and AW.



ktay95 on 11 November 2015
poklane said:
More info:
Worldwide sales "rose significantly over previous 2 years"

Last 2 years

No surprises there