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Black Ops 3 is the biggest entertainment launch of 2015, earns over $550 million in first 3 days

Forums - Gaming Discussion - Black Ops 3 is the biggest entertainment launch of 2015, earns over $550 million in first 3 days

Dark_Feanor said:

Try as you might ethomaz.

But Microsoft always included hardware revenue when talking about Halo first days sales. At least since Halo 3. How do you know harware, or at least Activison share of each bundle, is not included this time.

You should have followed that Neogaf thread more throughly. We are now just in a era of heavy scrutiny for anything MS related.

Unless you belive Activision is giving bundles for free there is no reason to assume part of it is into the $500mi.

MS never included hardware and I can prove that.

Halo 3 revenue was about $300m.

300k LE x $130 = ~$40m (it was more because 300k was only US)
4.3m x $60 = ~$260m

Ohhhh wait seems like the units sold to retail reached the $300m week 1.

Including the bundles units ($60 each not the hardware) and others things it is pretty inline with what Halo 3 did at launch (about 5m copies shipped to retail WW).

There is no way to get $300m with Halo 3 including $399 hardware... you will get way more revenue if you do that.

PS. I did the maths for GAF about Halo 3 and Halo 4... it was a guy trying to say it was included hardware but it was not... everybody agreed... so stop to use examples that goes againt you.



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Dark_Feanor said:
No sales numbers brackdown, this is almost word for word the same thing Microsoft said about Halo sales. And you guys realy are assuming hardware revenue is not included.

tsc, tsc, tsc...

That´s so cute.

Off course Activision gets a piece of each bundle sold. Michael Pachter says it MS and Sony have to pay $40-50 for each third party game bundled.

What you said does not imply that hardware revenue is included. Only that revenue from software bundled  with hardware is included. Those are two different things. One of them provide 40-50$ of revenue per unit, the other provides 420$ of revenue per unit.

 

And FYI, that's what I said in my post. Activision are including revenue from the software bundled with the hardware, but not the hardware itself. And there's nothing that would suggest that revenue from the actual hardware (ie. the remaining 370-380$ after Sony has paid for the copy of BO3) goes to Activision. As a matter of fact, given how this is a release for Activision Investors, I'm not sure if it would even be legal to incldue revenue from hardware bundles without noting it, as that revenue is not Activision's revenue, except those relatively small 40-50$ per unit, which, again, I presume are included with this.

 

So yeah, it doesn't require much to see that it's pretty clear that this doesn't include hardware.

 

TL;DR

There's a difference between hardware revenue being included and revenue from software bundled  with hardware.



Dark_Feanor said:

So Activion gets nothing for bundling a game?

We should think better who is hilarious here.

Activision got from Sony his part from the game lol that is about 30% of $60.

But to teach you Activision uses shipment to retail (or Sony) that means they count all copies at $60 because Sony does the bundle not them.



ethomaz said:
RJ_Sizzle said:

Uhh, I really doubt Activision is co-opting Sony's hardware sales, they only get their cut from the copy of the game sold with the unit, not the whole thing.

Hardware is not counted... it is revenue from shipped units to retail like previous CoD PRs.

They are only mad due Halo hilarious PR.


Alright bruh. Let's calm down about the Halo PR. This thread is about Call of duty. Not saying that Halo isn't a good sales comparison to talk about, but all you're doing is bashing the PR.



I bet the Wii U would sell more than 15M LTD by the end of 2015. He bet it would sell less. I lost.

ethomaz said:
Dark_Feanor said:

So Activion gets nothing for bundling a game?

We should think better who is hilarious here.

Activision got from Sony his part from the game lol that is about 30% of $60.

But to teach you Activision uses shipment to retail (or Sony) that means they count all copies at $60 because Sony does the bundle not them.


Thank you.

Going back to Halo 3. Do you realy belive Halo 3 sold about 4,5mi units (lets include colection and special editions) first week in 2007? So did Halo Reach and Halo 4?

There was no reason them to Microsoft not to use hardware revenue from the 360 bundle back than. In all these cases it´s just PR they don´t need to be expecific. It´s not a financial report, even though the tendency is not sharing units sold/shipped any more, only revenue.

We don´t know how Activision is counting their revenue. And in fact it dosen´t matter. 



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Dark_Feanor said:

Thank you.

Going back to Halo 3. Do you realy belive Halo 3 sold about 4,5mi units (lets include colection and special editions) first week in 2007? So did Halo Reach and Halo 4?

There was no reason them to Microsoft not to use hardware revenue from the 360 bundle back than. In all these cases it´s just PR they don´t need to be expecific. It´s not a financial report, even though the tendency is not sharing units sold/shipped any more, only revenue.

We don´t know how Activision is counting their revenue. And in fact it dosen´t matter. 

Halo 3 sold 3.3m units in first month NPD when it was launch in Sep 25th.

Yes MS shipped about 5m WW... that was pretty clear.

BTW about EU and others:

UK ~340k first week
AUS ~50k first week
Germany ~100k first week

Yes Halo 3 shipped over 1 million units to EU/Others too.

I can go ahead.

There is no way MS used hardware in Halo 3 PR... it is too obvious based in the sales data we have.



That's around ~7.5m sold in the first 3 days based on that revenue figure.

Activision are quoting sell through here. 



Well deserved! I'm having so much fun playing all the modes; campaign, mp and zombies. Can't wait to finish the campaign to unlock nightmare mode!



ZhugeEX said:

That's around ~7.5m sold in the first 3 days based on that revenue figure.

That looks about right... shipped units to retail.

Better than last year CoD... less than previous CoD.



ethomaz said:
ZhugeEX said:

That's around ~7.5m sold in the first 3 days based on that revenue figure.

That looks about right... shipped units to retail.

Better than last year CoD... less than previous CoD.


No. Sold through to end users. 

Sell in will be much higher.