Activision today confirmed that Call of Duty®: Black Ops III is the biggest entertainment launch of the year. In its first three days, the blockbuster title exceeded $550 million in sell-through worldwide, according to Activision estimates. The opening weekend haul is the biggest entertainment launch of 2015, including theatrical box office, music and book launches.

Engagement per player also set a new record for the Call of Duty® franchise. Additionally, fans played more than 75 million hours online in its opening three days.

On PlayStation®4, Black Ops III set a new record as the best-selling digital full game by units sold in its first day of availability in PS4™ history.

During the three-day opening, worldwide sales rose significantly over the previous two years, including setting a new franchise mark, as digital downloads of the game across next generation consoles rose nearly 100% from a year ago.

http://investor.activision.com/releasedetail.cfm?releaseid=942102

Damn!

I dont know about past numbers, but people saying that the franchise is going down is nuts!

We are talking about 25% more money than Halo 5 in less time.

That's a lot of cod hardware

I guess the record will be short lived and will be broken by Fallout 4 in a few days time or maybe even Battlefront

More info:

Black Ops 3 is the "biggest entertainment launch" of 2015, $550m in first 3 days. Worldwide sales "rose significantly over previous 2 years"

— Dave Scammell (@VG_Dave) November 11, 2015

I don't see how that could happen. Fallout won't doing it for sure

Multiplatform or not that is a huge accomplishment for CoD.

Can't help but notice the similarities to the Halo press release in the metrics being used to measure the game's success.  

well , we can see that only assassin's creed is the only game that is suffering from yearly installement

ya i forgot unlike BLOPS3, FO4 and SWBF arent on last gen consoles.

Well there you go, digital is getting bigger and bigger. They need to start tracking those too.
But I cannot ready anywhere if this include Hardware too...