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Sony: No plans to dial back third party deals in 2016

Forums - Sony Discussion - Sony: No plans to dial back third party deals in 2016

http://www.mcvuk.com/news/read/sony-no-plans-to-dial-back-third-party-deals-in-2016/0158592

With PS4’s library set to become a far stronger offering in 2016 – Street Fighter V, Uncharted 4 and No Man’s Sky are all among the highly-anticipated console exclusives set for release on the machine – Sony might be forgiven for scaling back its reliance on third-party marketing deals and promotions.

But that won’t be the case, says PlayStation’s European president Jim Ryan.

“We are going to be strong with games that we have developed and we will publish, but third-party partnerships will continue to be important to us,” he told MCV.

“The days of a platform holder working in isolation are long-gone.

“It is a connected ecosystem and relationships with publishers operate on many levels – they will certainly continue to be really important in 2016.”

 

Not surprising, will be interesting to see which deals they have



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“The days of a platform holder working in isolation are long-gone."

so true. i reckon they will start to take the majority of the big deals. CoD, battlefront, Battlefield, Assassins Creed, anything rockstar related as well.



I see both companies doing this, and that's an awesome things. Gives reasons to buy each console :)



Preston Scott

bananaking21 said:
“The days of a platform holder working in isolation are long-gone."

so true. i reckon will start to take the majority of the big deals. CoD, battlefront, Battlefield, Assassins Creed, anything rockstar related as well.


I hope they don't bother with Ass Creed, but I would assume they signed a multi-year deal unfortunately.



celador said:
bananaking21 said:
“The days of a platform holder working in isolation are long-gone."

so true. i reckon will start to take the majority of the big deals. CoD, battlefront, Battlefield, Assassins Creed, anything rockstar related as well.


I hope they don't bother with Ass Creed, but I would assume they signed a multi-year deal unfortunately.


its not like it really matters to the consumer much. this is just marketing. as long as the game is coming to the system it really doesnt effect me. 



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This is bad they could go bankrupt with all them money hats :p



The difference is that now they've probably got 3rd party publishers approaching THEM.



 

The PS5 Exists. 


“The days of a platform holder working in isolation are long-gone."

 

Sounds like a crack at Nintendo, not gonna lie Ninty needs 3rd party. But they seem stingy when its time to spend money thats not thier 1st party for advertisment and extra content. Sony and MS seem to understand how things work.



Hopefully PS4/PC like SFV and not completely exclusive ;o



    

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Surely Sony will secure deals with Activision (Call Of Duty 2016), Ubisoft (Far Cry, Assassin's Creed), EA (Battlefield 2016, Mirror's Edge ?).

Then I'd say we could see deals partnerships with Deep Silver (Dead Island 2), Square-E (FFXV) and 2k (Mafia 3).